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Rebooting Content: Broadcasting Sport and Esports to Homes During COVID-19

Michael M. Goldman and David P. Hedlund

rebroadcasts and on-demand viewing more than doubled this reach by early May ( NBA, 2020 ). Examples of rebroadcasted content with new content In terms of the second type of mixed content (i.e., live and recorded content merged together into a new broadcast offering), the most prominent example was the CBS