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Nicholas P. Davidson, James Du, and Michael D. Giardina

WWE’s latest video game release (#WWE2k20 and #Gaming). Figure 1 —Text-mining results of Twitter contents. Figure  2 displays the results of a sentiment analysis, measuring the extent to which the eight emotional themes (i.e., anger, anticipation, disgust, fear, joy, sadness, surprise, and trust

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Danielle K. Smith and Jonathan Casper

feel about their league’s respective communication outreach. The data for this commentary were gathered using qualitative interviews with select league CSR leaders, secondary research on league communication programs, and social media sentiment analysis (SA). These data provide an initial glance at the

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Nicholas M. Watanabe, Stephen Shapiro, and Joris Drayer

, and Nagel ( 2021 ) investigated the impact of tanking in the National Basketball Association through sentiment analysis. The authors examined big data through a multidimensional lens by emphasizing the concept of variety within sport analytics research. Not only did this study examine patterns of