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Kyle R. King

Grand Slams provide the stages on which star players shine the brightest. Because of the individuality of tennis, and because of how tennis style seems to embody an individual’s personality, tennis fandom is not determined by geography in the same way it might be for fans choosing to support the local

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Iñigo Mujika

forth. Nevertheless, everyone realizes that the “star players” would be ineffective without the support of their teammates. The same applies to sport scientists in general and sport physiologists in particular. Our set of professional skills can be put at the service of individual athletes, sport teams

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Sungwook Son, Antonio S. Williams, and Yoon Heo

, and Heo : You have mentioned that your duties include promotion of both the team and players. Are you also in charge of promoting players? Heo : Player-related PR includes advertising our players. It covers various promotional activities, from developing a new star player to promoting individual

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Alexander L. Curry and Tiara Good

underlying themes. Articles about, for example, star players Mike Trout and Bryce Harper were prominently positioned, due to the large contracts both players signed that year. A March 1 headline read, “Trout: ‘Haven’t even thought about’ contract.” Shortly after, a March 7 headline doubled up on both star

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Wei-Yen Li

segment. The event associated with CHIVAS·NBA was hosted in Shanghai and included Paul Pierce, a former NBA star player, and Shawn Yue, a Chinese celebrity. The campaign not only helped Chivas increase its whiskey sales and brand awareness in China, but the campaign also benefited NBA China as it provided

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Lindsay Parks Pieper

through baseball clichés allowed the women to make this point in non-threatening, subtle ways. Women also gained support through endorsements from star players. The acceptance of athletes as advocates aligned with the NAWSA’s eventual embracement of male allies. After initially rebuffing male membership