The effects of mental skills training in youth sport have been well documented (Efran, Lessor, & Spiller, 1994; Li-Wei, Qi-Wei, Orlick, & Zitzelsberger, 1992; Wanlin, Hrycaiko, Martin, & Mahon, 1997). This investigation focused on understanding why mental skills training information is not being used by junior tennis coaches and identifying better ways to convey this information to coaches. Focus-group interviews were conducted with 20 elite junior tennis coaches. Results revealed a need for more mental skills training coach education on content information. Understanding how to teach mental skills was also emphasized, as was the need for coaches to become more comfortable with this process. Coaches suggested that mental skills training information could be made more user-friendly through development of hands-on concrete examples and activities, increased mental skills training resources (particularly audio and video formats), and involvement in mental skills coach education efforts.