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Ben Larkin and Janet S. Fink

, 61 – 76 . PubMed ID: 18302807 doi: 10.1348/014466608X288827 Poladian , C. ( 2015 , September 9 ). NFL fans are incredibly biased, have unrealistic expectations for their favorite teams . International Business Times . Retrieved from http

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Nicholas Burton and Cheri Bradish

. doi:10.1108/EJM-11-2011-0641 10.1108/EJM-11-2011-0641 Chadwick , S. , & Burton , N. ( 2011 ). The evolving sophistication of ambush marketing: A typology of strategies . Thunderbird International Business Review, 53 , 709 – 719 . doi:10.1002/tie.20447 10.1002/tie.20447 Cornwell , T

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Stefan Walzel, Jonathan Robertson, and Christos Anagnostopoulos

). Scoring strategy goals: Measuring corporate social responsibility in professional European football . Thunderbird International Business Review, 53 ( 6 ), 721 – 737 . doi:10.1002/tie.20448 10.1002/tie.20448 Breitbarth , T. , Walzel , S. , Anagnostopoulos , C. , & van Eekeren , F. ( 2015

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Minjung Kim, Brent D. Oja, Han Soo Kim, and Ji-Hyoung Chin

professional services sector . Thunderbird International Business Review, 54 ( 6 ), 891 – 905 . doi:10.1002/tie.21510 10.1002/tie.21510 Oja , B.D. , & Clopton , A.W. ( 2017 ). Race, social capital, adjustment, and intercollegiate athletics: The opportunity to improve social acclimation at academic

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Ben Larkin, Brendan Dwyer, and Chad Goebert

). Animal mistreatment in business: Ethical challenges and solutions . International Business Research, 10, 159 – 168 . doi:10.5539/ibr.v10n5p159 10.5539/ibr.v10n5p159 Walla , P. , Koller , M. , Brenner , G. , & Bosshard , S. ( 2017 ). Evaluative conditioning of established brands: Implicit

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Yongjin Hwang, Khalid Ballouli, Kevin So, and Bob Heere

Albaum , G. , & Peterson , R.A. ( 1984 ). Empirical research in international marketing: 1976–1982 . Journal of International Business Studies, 15 ( 1 ), 161 – 173 . doi:10.1057/palgrave.jibs.8490479 10.1057/palgrave.jibs.8490479 Baddeley , A.D. , Eysenck , M.W. , & Anderson , M.C. ( 2009

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Gashaw Abeza, Jessica R. Braunstein-Minkove, Benoit Séguin, Norm O’Reilly, Ari Kim, and Yann Abdourazakou

phenomenon . Journal of Advertising Research, 58 ( 3 ), 282 – 296 . doi: 10.2501/JAR-2017-014 Chadwick , S. , & Burton , N. ( 2011 ). The evolving sophistication of ambush marketing: A typology of strategies . Thunderbird International Business Review, 53 ( 6 ), 709 – 719 . doi: 10.1002/tie