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Wei-Yen Li

increase fan engagement and brand awareness in China. Regarding the localization effort of the league, the NBA partners with 3,000 Chinese high schools in the Junior NBA program, which brings an advanced basketball training program to the young people attending Chinese schools. Li : Does your department

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Adam Karg, Heath McDonald, and Civilai Leckie

development has enabled a wider array of sport consumption opportunities ( Fujak, Frawley, McDonald, & Bush, 2018 ) as well as concurrent tools for fan engagement. This evolution, combined with consumer demand and differing channel preferences, creates challenges in designing products for sport consumers who

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Brian P. McCullough, Madeleine Orr, and Timothy Kellison

ready for implementation, if only people were aware (e.g.,  Van Lange, Joireman, & Milinski, 2018 ). For this reason, public engagement (or, in the sport industry, fan engagement and sport communication) can be considered the next frontier of sustainability work. However, communicating about climate

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Lillian Feder

of uses and gratification theory . Online Journal of Communication and Media Technologies, 8 ( 2 ), 81 – 104 . Feder , L . ( 2019 ). Athlete activism online: An examination of subsequent fan engagement (Unpublished master’s thesis). West Lafayette, IN: Purdue University . Retrieved from

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Gashaw Abeza

you see the NFL making deals with Twitter and streaming on Yahoo in the past few years. So they’re trying to figure it out and get out in front of it. It’s a really interesting time to be in this industry to see where it goes from a revenue standpoint. From a fan-engagement standpoint, it’s also

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Jamee A. Pelcher and Brian P. McCullough

sustainability practices in U.S . NCAA Division III Athletics Departments, 10 ( 1 ), 12 – 36 . Casper , J.M. , Pfahl , M.E. , & McCullough , B.P. ( 2017 ). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts . Journal of Applied Sport

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Christiana Schallhorn and Jessica Kunert

to deal with the situation because they rely on the interaction and exchange with their fans to maintain fan engagement. Consequently, all of these actors need to be creative, especially concerning two central questions. First, how can they continue to fill previous broadcasting times, (online

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Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen

front office. The staff who work exclusively for the Sixers include the general manager; two team members responsible for membership, ticketing, and hospitality; and one each within fan engagement, digital media, and media partnerships. Two more staff members who split their time between the Sixers and

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Kyle Bunds and Jonathan Casper

). Sport management and the natural environment: theory and practice . New York, NY : Routledge . 10.4324/9781315881836 Casper , J.M. , Pfahl , M.E. , & McCullough , B. ( 2014 ). Intercollegiate sport and the environment: Examining fan engagement based on athletics department sustainability

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Ashley N. Weingartz and Stacy Warner

recognized that building a strong online community would require little to no financial investment for GLL, but would likely result in enhanced communication, fundraising, and fan engagement. Allyson was nervous because she needed to convince GLL administrators, with no practical social media experience