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Elizabeth B. Delia

team’s successes as if they are their own ( Cialdini et al., 1976 ), they also have little control over those successes (or failures), nor the day-to-day operations of the entity. Thus, when enduring stressful situations, sport fans may use a variety of emotion-focused coping strategies, such as

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Kyungyeol (Anthony) Kim, Kevin K. Byon, and Paul M. Pedersen

intention ( Kim & Byon, in press ). Despite scholarly interest in exploring the phenomenon of SDB, it remains unclear as to how sport spectators cope with SDB and how coping processes yield different behavioral outcomes. In the current study, we examine a mediating mechanism of coping strategies in response

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Astrid Schubring and Ansgar Thiel

Growing up in elite sport represents a challenging project. Young athletes must negotiate a career-defining transitional period while in the midst of adolescence. In this context, notably, the growth process can lead to health problems such as overloading and injuries. In this article, we investigate how adolescent elite athletes cope with problematic growth experiences. Taking a Bourdieusian perspective, we consider coping to be a socioculturally-located practice. Drawing on qualitative interviews and participant observation in German elite sport, our conversational analysis reveals five typical coping strategies among young athletes: (a) distancing, (b) rationalization, (c) active agency, (d) self-disciplining, and (e) responsibility transfer. We reflect on the health-compromising side effects of these strategies as well as the implications for the sporting community’s handling of growth problems.

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Elsa Kristiansen and Dag Vidar Hanstad

This case study explores the relationship between media and sport. More specifically, it examines the association (i.e., the contact and communication) between Norwegian journalists and athletes during the 2010 Olympic Winter Games in Vancouver, Canada. Ten athletes and three journalists were interviewed about their relationship. To regulate and improve the journalist–athlete relationship during special events like the Olympics, media rules have been formulated. In regard to the on-site interactions, they accepted that they are working together where one was performing and the other reporting the event “back home.” While the best advice is to be understanding of the journalists’ need for stories and inside information, the media coverage was perceived as a constant stress factor for the athletes. However, because of the media rules the athletes were able to keep their distance but one athlete did comment: “You will not survive if you take it personally.”

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Brianna L. Newland, Laurence Chalip, and John L. Ivy

To determine whether athletes are confused about supplementation, this study examines the relative levels of adult runners’ and triathletes’ preferences for postexercise recovery drink attributes (price, fat, taste, scientific evidence, and endorsement by a celebrity athlete), and the ways those preferences segment. It then examines the effect of athlete characteristics on segment and drink choice. Only a plurality of athletes (40.6%) chose a carbohydrate-protein postexercise recovery drink (the optimal choice), despite the fact that they valued scientific evidence highly. Athletes disliked or were indifferent to endorsement by a celebrity athlete, moderately disliked fat, and slightly preferred better tasting products. Cluster analysis of part-worths from conjoint analysis identified six market segments, showing that athletes anchored on one or two product attributes when choosing among alternatives. Multinomial logistic regression revealed that media influence, hours trained, market segment, gender, and the athlete’s sport significantly predicted drink choice, and that segment partially mediated the effect of sport on drink choice. Findings demonstrate confusion among athletes when there are competing products that each claim to support their training.

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Joon Sung Lee, Dae Hee Kwak, and Jessica R. Braunstein-Minkove

Athlete endorsers’ transgressions pose a dilemma for loyal fans who have established emotional attachments toward the individual. However, little is known regarding how fans maintain their support for the wrongdoer. Drawing on moral psychology and social identity theory, the current study proposes and examines a conceptual model incorporating athlete identification, moral emotions, moral reasoning strategies, and consumer evaluations. By using an actual scandal involving an NFL player (i.e., Ray Rice), the results show that fan identification suppresses the experience of negative moral emotions but facilitates fans’ moral disengagement processes, which enables fans to support the wrongdoer. Moreover, negative moral emotions motivate the moral coupling process. Findings contribute to the sport consumer behavior literature that highly identified fans seem to regulate negative emotions but deliberately select moral disengagement reasoning strategies to maintain their positive stance toward the wrongdoer and associated brands.

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Mary E. Pritchard and Gregory S. Wilson

Recent research has noted an increase in body image dissatisfaction among adolescents and adults. One group that seems to be particularly at risk for body image dissatisfaction is female athletes. However, few studies have examined what factors might influence body image dissatisfaction in female athletes. The present study surveyed 146 female high school athletes to determine which factors influence their body image. We found that body image related to several physical and psychological health variables, including physical ailments, negative health habits, stress, fatigue, anger, tension, depression, confusion, negative affect, and use of ineffective coping styles. Finally, several parental health habits related to female body image including maternal smoking and maternal and paternal nutrition habits. In sum, coaches and parents need to emphasize healthy habits, as well as effective coping strategies when dealing with female athletes. In addition, parents must realize the impact they have on their daughter’s body image.

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Jeffrey A. Graham and Marlene A. Dixon

, 2007 ; Dixon & Bruening, 2005 ). Women who are mothers in sport use a wide variety of coping strategies to manage the work–family interface. One of these strategies includes creating and managing a wide network of friends, family, and coworkers who can be called upon to help carry the load of

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Allen L. Sack and Robert Thiel

Data from a national survey of college basketball players are analyzed to identify conditions that cause student athlete role conflict and the coping mechanisms used to make this conflict more manageable. NCAA division was found to be strongly related to role conflict regardless of the measure used. Gender was also found to have an impact. Role conflict was also related to scholarship status, the number of hours athletes perceive they must devote to basketball, and whether they believe their coaches make unreasonable demands on their time and energy. It was also found that athletes who ranked low in their high school graduating class and had sought help from an academic counselor were more likely than others to deal with role conflict by taking various academic shortcuts. One final conclusion is that the vast majority of college athletes, with the exception of Division I males, have little problem reconciling their roles as athletes and students.

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Danielle R. Brittain and Mary K. Dinger

Adult lesbians are insufficiently active to achieve health benefits. An 8-week pilot intervention targeting coping skills to overcome barriers, was designed to increase moderate physical activity (MPA) among adult lesbians. Sixteen lesbians aged 29 to 55 years (experimental condition [EC] [n = 10]; control condition [CC] [n = 6] completed measures at baseline and end-program. Mixed repeated-measures ANOVAs used to examine between-group differences in average daily: (a) MPA, (b) task self-efficacy (TSE), and (c) self-regulatory efficacy (SRE) from baseline to end-program, were not significant. Two data trends with moderate effect sizes were identified: (1) the EC maintained 24 minutes/d of MPA (P = .10; d = .43); and (2) TSE was maintained among the EC but decreased for the CC (P = .09; d=.44). Only a small effect size was found (P = .56; d = .16) for SRE. The intervention appears to stem declines in MPA and task-related efficacy beliefs.