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Katherine Sveinson, Larena Hoeber, and Caroline Heffernan

Critical discourse analysis (CDA) is a theory, methodology, and type of analysis used across various fields, including linguistics, sociology, and philosophy. CDA focuses on how language is used; discourses are found within language, and knowledge is created through these discourses. CDA can be beneficial to sport management scholars who seek to question existing power structures. The purpose of this paper was to highlight the value and appropriateness of CDA for Journal of Sport Management readers in an effort to see this approach become more prevalent in the journal. The authors shared their perspectives about the lack of critical qualitative methodologies in Journal of Sport Management, presented theoretical foundations of CDA, showcased its application in sport management studies, and explored four theoretical, methodological, and analytical approaches for future use. The authors also provided suggestions for scholars to adopt discourse-related methodologies to enhance knowledge creation in their field. Finally, the authors acknowledged the limitations of this approach.

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Elizabeth B. Delia

As global sponsorship spending increases, so too do efforts to gauge effects of sponsorship. However, much of the sponsorship literature to date has emphasized the influence of sponsorship from a business perspective, thus neglecting to address the social and psychological influence of sponsorship on the consumer. Reasoning that such deep levels of consumer inquiry cannot be accomplished through (post)positivist inquiry, I pursue an interpretive ethnographic mode of inquiry, using Syracuse University fandom as a case study. In doing so, I engage in reflexive autobiography as a method of critical inquiry to interrogate my own (personal, professional, and academic) experience with sponsorship (specifically, facility naming rights) as a Syracuse fan. Through this introspection, I discover my perception of and connection to the sponsor are inherently complex, as I possess a subconscious yet meaningful attachment to the sponsor that contributes to my overall well-being.

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Joshua I. Newman

, critical inquiry, and intellectual plurality have dealt with Sokal before and can certainly do so this time. However, I am reminded both by Latour and by the sport sociologist Jay Coakley that while the grievance grievers’ methods are crude if not cruel , their efforts and politics do resonate with the

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Garrett Bunyak

animals ( Atkinson & Young, 2005 ; Gillett & Gilbert, 2013 ; Kalof, 2014 ; Young, 2014 ). Despite a few notable exceptions, critical inquiry into the sport-nonhuman animal nexus remains largely on the margins of the Sociology of Sport ( Young, 2014 ). Young, for example, introduces a 2014 special issue

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Kamiel Reid and Christine Dallaire

.1080/17430437.2013.779854 Foucault , M. ( 1977 ). Discipline and punish: The birth of the prison (A. Sheridan, Trans, original work published in French in 1975). New York, NY : Pantheon Books . Foucault , M. ( 1982 ). The subject and power . Critical Inquiry, 8 ( 4 ), 777 – 795 . doi:10.1086/448181 10

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Yoko Kanemasu

disabled athletes in varied contexts warrant critical inquiry for a more nuanced empirical and conceptual understanding of disability sport as a social and political practice. This article is intended to contribute to expanding the literature by illuminating the voices and experiences of the Deaf rugby

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Matthew Hodler and Callie Batts Maddox

the Myaamia Heritage Logo was the “event” that prompted our critical inquiry, and these texts informed the process of connecting and articulating this event to the various social forces out of which it arose and to which it also contributes ( Andrews, 2008 ). In recognizing the existence of

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Alixandra N. Krahn

/territorial. Critical inquiry of sport policy within Canada has revealed that while national/federal sport policies are often upheld as influencing all levels of sport, they tend to merely pay lip service to lower levels of sport and operate primarily at the highest levels of sport (i.e., high-performance sport) in

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David Ekholm

.1177/053901847101000201 Foucault , M. ( 1980 ). Truth and power . In C. Gordon (Ed.), Power/knowledge (pp.  109 – 133 ). Harlow, UK : Harvester Press Limited . Foucault , M. ( 1982 ). The subject and power . Critical Inquiry, 8 ( 4 ), 777 – 795 . doi:10.1086/448181 10.1086/448181 Foucault , M. ( 2010 ). The

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Madison Ardizzi, Brian Wilson, Lyndsay Hayhurst, and Janet Otte

to and within communities have increased community and economic participation, there are still privileged groups that maintain a position of power “over others through social negotiations, making development a key site of political practice and critical inquiry” ( Darnell, 2010 , p. 57). Finally