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Jonathan A. Jensen and T. Bettina Cornwell

. European Research, 16 ( 2 ), 97 – 103 . Aulakh , P.S. , Kotabe , M. , & Sahay , A. ( 1996 ). Trust and performance in cross-border marketing partnerships: A behavioral approach . Journal of International Business Studies, 27 ( 5 ), 1005 – 1032 . doi: 10.1057/palgrave.jibs.8490161 Barro , R

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Rob Millington, Lyndsay M.C. Hayhurst, Audrey R. Giles, and Steven Rynne

.1177/1350508411398729 Banerjee , S.B. , & Prasad , A. ( 2008 ). Introduction to the special issue on “critical reflections on management and organizations: A postcolonial perspective” . Critical Perspectives on International Business, 4 ( 2/3 ), 90 – 98 . doi:10.1108/17422040810869963 10.1108/17422040810869963 Bason

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Chad Seifried, Brian Soebbing, and Kwame J.A. Agyemang

). In 1992, the Big East, SEC, SWC, ACC, and Notre Dame worked with their bowl partners, the FedEx Orange, USF&G Sugar, International Business Machines Corporation Fiesta, Mobil Cotton, Outback Gator, Hancock Sun, and Blockbuster Bowl, in an attempt to produce a national champion and to capitalize on

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Chen Chen and Daniel S. Mason

sport management: A review, synthesis, and conceptual framework . Journal of Sport Management, 29 ( 5 ), 570 – 587 . doi:10.1123/jsm.2014-0126 10.1123/jsm.2014-0126 Westwood , R.I. , & Jack , G. ( 2007 ). Manifesto for a post-colonial international business and management studies: A provocation

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Brian P. McCullough, Madeleine Orr, and Nicholas M. Watanabe

. International Business & Economics Research Journal, 9 ( 1 ), 19 – 30 . Dolf , M. , & Teehan , P. ( 2015 ). Reducing the carbon footprint of spectator and team travel at the University of British Columbia’s varsity sports events . Sport Management Review, 18 ( 2 ), 244 – 255 . doi:10.1016/j.smr.2014

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Ben Larkin and Janet S. Fink

, 61 – 76 . PubMed ID: 18302807 doi: 10.1348/014466608X288827 Poladian , C. ( 2015 , September 9 ). NFL fans are incredibly biased, have unrealistic expectations for their favorite teams . International Business Times . Retrieved from http

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Nicholas Burton and Cheri Bradish

. doi:10.1108/EJM-11-2011-0641 10.1108/EJM-11-2011-0641 Chadwick , S. , & Burton , N. ( 2011 ). The evolving sophistication of ambush marketing: A typology of strategies . Thunderbird International Business Review, 53 , 709 – 719 . doi:10.1002/tie.20447 10.1002/tie.20447 Cornwell , T

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Stefan Walzel, Jonathan Robertson, and Christos Anagnostopoulos

). Scoring strategy goals: Measuring corporate social responsibility in professional European football . Thunderbird International Business Review, 53 ( 6 ), 721 – 737 . doi:10.1002/tie.20448 10.1002/tie.20448 Breitbarth , T. , Walzel , S. , Anagnostopoulos , C. , & van Eekeren , F. ( 2015

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Ben Larkin, Brendan Dwyer, and Chad Goebert

). Animal mistreatment in business: Ethical challenges and solutions . International Business Research, 10, 159 – 168 . doi:10.5539/ibr.v10n5p159 10.5539/ibr.v10n5p159 Walla , P. , Koller , M. , Brenner , G. , & Bosshard , S. ( 2017 ). Evaluative conditioning of established brands: Implicit

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Yongjin Hwang, Khalid Ballouli, Kevin So, and Bob Heere

Albaum , G. , & Peterson , R.A. ( 1984 ). Empirical research in international marketing: 1976–1982 . Journal of International Business Studies, 15 ( 1 ), 161 – 173 . doi:10.1057/palgrave.jibs.8490479 10.1057/palgrave.jibs.8490479 Baddeley , A.D. , Eysenck , M.W. , & Anderson , M.C. ( 2009