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Andrew C. Billings, Paul J. MacArthur, Simon Licen, and Dan Wu

Media renderings of the Olympics continue to offer opportunities for hypernationalism. This study analyzes the same basketball game (U.S. vs. China in men’s basketball at the 2008 Summer Olympics) through the lens of 4 different telecasts in the United States, China, Slovenia, and Canada. Results illuminate us/them and collectivist/individualist dichotomies, differing themes of redemption and expectation, and stark contrasts in network style and content in game coverage. Ramifications for theory, fans, and network gatekeepers are postulated.

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Kathleen A. Martin Ginis

Over the past decade, researchers have faced increasing pressure to bridge the gap between the generation of new knowledge and the translation of that knowledge into applications and products that can benefit society. SCI Action Canada is an example of a community-university partnership approach to bridging the research generation-knowledge translation gap. It is an alliance of 30 community-based organizations and university-based researchers working together to increase physical activity participation among people living with a spinal cord injury (SCI). This paper provides an overview of activities undertaken by SCI Action Canada, presented within the framework of key principles of effective knowledge translation. Recommendations are made for the cultivation of successful community-university partnerships to develop, evaluate, and implement physical activity innovations.

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Ramon Spaaij and Nico Schulenkorf

Recent research has examined how sports events and sport-for-development projects can create, sustain, and maximize positive social impacts for local communities. This article takes this debate forward by arguing that the cultivation of safe space is a key ingredient of sport-for-development management and community event leverage. Safe space is conceptualized as a multidimensional process that involves physical, psychological/affective, sociocultural, political, and experimental dimensions. Drawing on empirical findings from Sri Lanka, Israel, and Brazil, the article shows how these dimensions of safe space operate and interact in practice, and identifies practical strategies that sport managers, policymakers, and practitioners can use to cultivate safe spaces in and through sports projects and events.

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Ross Flowers

Acting as a liaison between a university’s counseling and psychological services and intercollegiate athletics department is an emerging alternative career path in professional psychology. This article details how a psychologist-sport psychologist liaison role can provide both psychological counseling and sport psychology consulting in a university setting. In addition, the author outlines the mission and goals of such a position, the departments within which this work is carried out, how psychology and applied sport psychology services are conceptualized and integrated, and the responsibilities and service duties of a counseling psychologist and sport psychologist to university student-athletes, coaches, and staff. It is hoped that illustrating this relationship between university counseling and psychological services and athletic departments will demonstrate how campus resources can be employed to assist student-athletes with performance enhancement, personal enrichment, and life skills development. In addition, the author offers examples of ways that athletic coaching, administration, and program development can be enhanced through cultivation of positive relationships between university counseling and psychological services, and intercollegiate athletic departments.

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Tyler Makepeace, Bradley W. Young, and Scott Rathwell

This study explored the views of Canadian Masters athletes (MAs; M age = 51, range 38–62; three men and five women) from 12 sports (10 individual and two team sports) on sport psychology for performance, experiential, and lifestyle enhancement. Using Braun and Clarke’s procedures for thematic analysis, the authors interpreted data from semistructured interviews deductively in relation to five strategic themes in which psychological skills are applied for performance enhancement. Deductive results demonstrated MAs used goal setting, imagery, arousal regulation, concentration, and self-confidence to enhance performance and obtain competitive advantages. The authors also analyzed data inductively to reveal themes related to experiential and lifestyle factors. Inductive results showed that MAs “placed priorities on sport,” which involved cognitively justifying the priority and framing sport as an outlet and as the embodiment of the authentic self. Social strategies associated with continued sport pursuit included cultivation of supportive social environments, social contracts/negotiations, social signaling, and social accountability. Strategies “to fit sport in” included integrating/twinning, scheduling, and managing commitment. Managing age-related concerns involved mindfulness and compensation strategies. Results show how MAs uniquely apply sport psychology to enhance their performance and to support sport adherence.

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Meg G. Hancock, Alicia Cintron, and Lindsey Darvin

; Savickas, 2002 ). Thus, it is important to consider how men and women learn about careers in intercollegiate athletics, as well as how that learning process influences career paths. Such information can give insight in to the cultivation of career interests and potential career paths for men and women

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Jenna Hussey, Robert Weinberg, and Arash Assar

 al., 2011 ). Drawing on exercises in approaches that target the cultivation of mindfulness (e.g., sitting meditation, body scan, mindful yoga, walking meditation), the MSPE teaches athletes how to apply mindfulness skills to sport through repeated practice and discussion of mindfulness exercises

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Hans C. Schmidt

). One especially relevant perspective is that of cultivation theory. Cultivation Theory The premise of cultivation theory, as developed by Gerbner ( 1969 ; Gerbner & Gross, 1976 ), is that much of the way that people understand the world comes not from personal experience but from exposure to media

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Jerred Junqi Wang

government, the facilitation of bicycle export to overseas markets, and the cultivation of a culture of sacrifice. At the same time, as Turpin points out, the positive impact of World War I on the bicycle industry was more like a bandage than a panacea. In Chapter 3, Turpin examines the responses of the