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Michael Mondello, Brian M. Mills and Scott Tainsky

This work evaluates the cross-quality elasticity of related products in the context of Nielsen Local People Meter ratings of all regular season broadcasts from 2010 through 2013 from six National Football League teams in three shared markets. Using a fixed effects panel regression, we do not uncover evidence that viewers are swayed by the success of a rival market team in their aggregate viewership patterns, contrary to what has been found in Major League Baseball. In addition, when within-market rivals play one another, we find that viewership levels increase but in a way that indicates considerable overlap of viewership and possible substitution choices made by consumers. We expand upon the implications of this work for demand estimation in sports economics research as well as the importance of our findings to sport management-related policy.

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Edward M. Kian, John Vincent and Michael Mondello

This study examined print-media portrayals of women’s and men’s basketball teams, players, and coaches during the 2006 NCAA Division I tournaments. Drawing principally from Gramsci’s hegemony theory and Connell’s theory of gender power relations, we analyzed article narratives published over a 26-day period during spring 2006 in four major media outlets: newspapers, The New York Times and USA Today, and online sport publications, ESPN Internet and CBS SportsLine. A total of 508 articles were coded and analyzed for dominant themes. Six primary themes emerged from the data. Although the data revealed shifts in media representations of gender relations, overall these themes mostly supported Connell’s theory about the gender order.

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Daniel F. Mahony, Michael Mondello, Mary A. Hums and Michael Judd

The growth of sport management has led to concerns about the quantity and quality of candidates for faculty positions. In addition to trying to recruit recent doctoral graduates, many programs focus on recruiting established faculty members. This study examines factors affecting the willingness of sport management faculty to accept new positions, and the likelihood of leaving their current positions. While the likelihood of leaving was not high, objective factors such as salary and location were important to those willing to take a new position. Subjective factors such as fit within the program and quality of faculty in the program were also important, whereas several factors were less important (e.g., recruiter description, recruiter approach, and leadership opportunities). Results confirm that attracting faculty in sport management is challenging and universities must consider a combination of strategies to attract them.

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Bruce K. Johnson, Michael J. Mondello and John C. Whitehead

Using the contingent valuation method, this article estimates the value of public goods the National Football League’s Jaguars produce for Jacksonville, Florida, including the value of elevating Jacksonville to “major league” status and the value of improving racial relations. It also estimates the incremental value of public goods potentially produced by a National Basketball Association team in Jacksonville. The present value of public goods created by the Jaguars is $36.5 million or less, far below subsidies provided to attract the Jaguars. For a basketball team, the figure is less than $22.8 million. The results add to the growing body of CVM literature indicating that sport public goods probably cannot justify the large public expenditures on stadiums and arenas.

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Michael J. Mondello, Richard W. Schwester and Brad R. Humphreys

Major League Baseball’s Tampa Bay Rays have proposed constructing a facility on the St. Petersburg waterfront. The projected cost of this stadium is $450 million, which will be financed partially by the Rays’ ownership. The remaining cost will be financed through tax revenues generated from the private redevelopment of Tropicana Field—the Rays’ current facility. Using content analysis, this article examines the public discourse regarding the proposed stadium. A pillar of controversy surrounding the stadium plan centers on opportunity-cost issues. Furthermore, in the context of the public-good argument, there is empirical evidence among bloggers that the stadium would stimulate awareness, improve the city’s image, or simply give the city a platform to showcase its amenities. This study aimed to provide a better understanding of the prevailing themes characterizing support for or opposition to this stadium plan and generate testable research hypotheses.

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Daniel F. Mahony, Michael Mondello, Mary A. Hums and Michael R. Judd

Weese (2002) recently expressed concerns about the faculty job market in sport management. The purpose of the current article is to examine and discuss both the number of doctoral students being produced and the adequacy of their preparation for faculty positions. The authors surveyed doctoral-program faculty and reviewed advertised open positions to provide the basis for observations regarding current and future issues relative to this job market. Whereas the authors found that approximately 70 jobs are advertised each year in sport management, doctoral programs produce only about 15 graduates annually, suggesting that the numbers produced are clearly insufficient. When examining the adequacy of the students’ preparation, the authors found research preparation is considered to be most important. Doctoral programs in sport management, however, also place high emphasis on teaching preparation. It is unclear whether these efforts are adequate to meet the needs of the students or the job market.