The importance of team brand associations in sport management research is well documented, but the formation and stability of these associations has not been investigated. The current research tested the development, change, and predictive ability of brand associations over time. Longitudinal quantitative data were collected from consumers of a new Australian Football League (AFL) team (N = 169) at 3 points in time. One-sample t-tests revealed that brand associations had developed through marketing communications and the launch of the team before the team had played its first AFL game. Repeated-measures multivariate analysis of variance and latent growth modeling showed that brand associations changed over time, reflecting consumers’ experiences with the team. A cross-lagged panel model highlighted that brand associations influenced consumer loyalty in the future. Consequently, sport managers are provided with insights on the development of and change in brand associations that new consumers link with sport teams.
The Development and Change of Brand Associations and Their Influence on Team Loyalty Over Time
Thilo Kunkel, Jason P. Doyle, Daniel C. Funk, James Du, and Heath McDonald
Development, Management, and Evaluation of Undergraduate Experiential Learning: Recommendations for Best Practices
Melissa Pangelinan, Marc Norcross, Megan MacDonald, Mary Rudisill, Danielle Wadsworth, and James McDonald
Experiential learning provides undergraduate students rich opportunities to enhance their knowledge of core concepts in kinesiology. Beyond these outcomes, it enables students to gain exposure to, build empathy for, and affect the lives of individuals from diverse populations. However, the development, management, and systematic evaluation of experiential learning vary drastically across programs. Thus, the purpose of this review was to critically evaluate the experiential-learning programs at Auburn University and Oregon State University with respect to best practices outlined by the National Society for Experiential Education. The authors provide examples of lessons learned from these two programs to help others improve the implementation and impact of undergraduate experiential learning.
Providing Access to Physical Activity: The Intersection of Teaching, Outreach, and Scholarship
Danielle D. Wadsworth, Mary E. Rudisill, Jared A. Russell, James R. McDonald, and David D. Pascoe
The School of Kinesiology at Auburn University unites teaching, research, and outreach efforts to provide access to physical activity for local, statewide, and global communities. This paper provides a brief overview of the programs as well as strategies to mobilize efforts for physical activity outreach within an academic setting. School-wide efforts include youth initiatives, physical activity assessments offered through our TigerFit program, and the United States Olympic Team Handball training center. All programs provide service-learning opportunities for undergraduate and graduate students as well as outreach outcomes. Furthermore, the programs provide a platform for scholarship in the form of publications, partnerships for grant submissions, and student research projects. Merging teaching, outreach, and scholarship has provided longevity for the programs, thereby establishing long-term social ties to the community and providing continued access to physical activity to promote public health.