This study outlined the implementation and evaluation of one associative and two dissociative coping strategies on rowing ergometer performance. Participants were 9 novice varsity rowers who performed a 40-min ergometer workout in 10 separate experimental sessions. At each workout participants were requested to row as far as possible in 40 min. A multiple-baseline design was utilized, which after varying amounts of baseline permitted implementing an associative or dissociative strategy for each participant. These strategies included associative, dissociative-video, and dissociative-music. Results indicated that performance improved under all conditions for all participants but that the greatest gains were found in the associative condition.