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  • Author: Tara Q. Mahoney x
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Erin Morris, Ryan Vooris and Tara Q. Mahoney

Female students are underrepresented within university sport management programs. Because of the concept of the “chilly climate,” the underrepresentation may impact their experiences as students and their opportunities inside and outside of the classroom. The purpose of this study was to gain a better understanding of female students’ experiences within this male-dominated major. Three qualitative focus groups with female sport management students were conducted. The results found the female students had strategies to overcome barriers, a firm understanding of the reality of the gender dynamic within sport management, and an awareness of the importance of networking to succeed in the major. These findings may help sport management programs better support their female students through initiatives like women-in-sport-management clubs.

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Marion E. Hambrick, Tara Q. Mahoney and Rich Calabrese

Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.