Gain-framed messages are more effective at promoting physical activity than loss-framed messages. However, the mechanism through which this effect occurs is unclear. The current experiment examined the effects of message framing on variables described in the communication behavior change model (McGuire, 1989), as well as the mediating effects of these variables on the message-frame–behavior relationship. Sixty low-to-moderately active women viewed 20 gain- or loss-framed ads and five control ads while their eye movements were recorded via eye tracking. The gain-framed ads attracted greater attention, ps < .05; produced more positive attitudes, p = .06; were better recalled, p < .001; influenced decisions to be active, p = .07; and had an immediate and delayed impact on behavior, ps < .05, compared with the loss-framed messages. Mediation analyses failed to reveal any significant effects. This study demonstrates the effects of framed messages on several outcomes; however, the mechanisms underlying these effects remain unclear.
Erin Berenbaum and Amy E. Latimer-Cheung
Celina H. Shirazipour, Madelaine Meehan and Amy E. Latimer-Cheung
The Invictus Games are a parasport competition for service members and veterans with illnesses and injuries. The 2014 Games were aired by the BBC, for a total of 12 hr of coverage. This study aimed to investigate what messages were conveyed regarding parasport for veterans during the BBC’s Invictus Games broadcast. A content analysis was conducted. Five qualitative themes were identified: sport as rehabilitation, the promotion of ability over disability, the social environment, key outcomes of participation, and the importance of competition. Quantitative results indicated that 2 segment types accounted for the majority of the broadcast: sport coverage (50.57%) and athlete experiences (12.56%). Around half of the coverage focused on participants with a physical disability (51.62%). The findings demonstrate key similarities to and differences from previous explorations of parasport media coverage, with the needs of the event and athlete population potentially influencing the broadcast.
Shane N. Sweet, Lawrence R. Brawley, Alexandra Hatchell, Heather L. Gainforth and Amy E. Latimer-Cheung
Given the positive influence of action planning on physical activity, persuasive messages could be designed to promote action planning. The purpose of this paper was to test action planning messages in two studies. Participants were allocated to one of two message groups, reading either a physical activity only or physical activity plus action planning message (Study 1) and either a gain-framed or loss-framed action planning message (Study 2). The percent of individuals who created an action plan and the quality of the plans were evaluated. In Study 1, individuals in the physical activity plus action planning group created as many action plans as the physical activity only group, but their plans were higher quality. In Study 2, Week 2 differences between the gain- and loss-framed message groups were found for action planning. To our knowledge, these studies were the first to investigate message-induced action planning as a behavior. More research is needed to optimize these messages.
Lauren Handler, Emily M. Tennant, Guy Faulkner and Amy E. Latimer-Cheung
The Canadian 24-Hour Movement Guidelines for Children and Youth (age 5–17 yr) consolidate evidence-informed daily requirements for physical activity, sedentary behavior, and sleep into 1 comprehensive resource. The primary objective of this study was to explore how parents of children and youth with disabilities (CYWD) perceive the guidelines. The secondary objective was to explore whether parents consider the guideline branding to be inclusive. A total of 15 mothers of CYWD participated in one 60-min semistructured interview, either in person or by telephone. The diffusion-of-innovation theory provided a theoretical basis for the interview guide. Mothers’ perspectives of the guidelines and branding are represented as seven themes. The results indicate that the guidelines and the branding are not inclusive or compatible with the abilities and needs of CYWD. Findings from this study provide a foundation for ongoing knowledge-translation activities aiming to address these limitations. Further revisions are necessary to promote full inclusion and uptake of the guidelines among CYWD.
Marie-Josée Perrier, Shaelyn M. Strachan, Brett Smith and Amy E. Latimer-Cheung
Individuals with acquired physical disabilities report lower levels of athletic identity. The objective of this study was to further explore why athletic identity may be lost or (re)developed after acquiring a physical disability. Seven women and four men (range = 28–60 years) participated in approximately 1-hour-long semi-structured interviews; data were subjected to a narrative analysis. The structural analysis revealed three narrative types. The nonathlete narrative described physical changes in the body as reasons for diminished athletic identity. The athlete as a future self primarily focused on present sport behavior and performance goals such that behavior changes diminished athletic identity. The present self as athlete narrative type focused on the aspects of their present sport involvement, such as feedback from other athletes and skill development, which supported their athletic identity. Implications of these narrative types with respect to sport promotion among people with acquired physical disabilities are discussed.
Rachael C. Stone, Shane N. Sweet, Marie-Josée Perrier, Tara MacDonald, Kathleen A. Martin Ginis and Amy E. Latimer-Cheung
Identifying as a regular exerciser has been found to effectively alter stereotypes related to warmth and competence for adults with a physical disability; however, it remains unclear how sport participation can influence this trend. Therefore, this study aimed to examine warmth and competence perceptions of adults with a physical disability portrayed as elite and nonelite athletes relative to other athletic and nonathletic subgroups of adults with and without a physical disability in the context of the stereotype content model. Using survey data from able-bodied participants (N = 302), cluster analyses were applied to a behaviors from intergroup affect and stereotypes map for displaying the intersection of warmth and competence perceptions. The results demonstrated that adults with a physical disability who are described as elite athletes (i.e., Paralympians) are clustered with high warmth and high competence, similar to their able-bodied athletic counterparts (i.e., Olympians). The findings suggest that perceiving athletic and elite sport statuses for adults with a physical disability may counter the stereotypes commonly applied to this group.