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Judith Pratt, Kris Grappendorf, Amy Grundvig and Ginger LeBlanc

All Summer Olympics articles from The New York Times and The Los Angeles Times newspapers were analyzed (August 14–30, 2004). Column inches, placement (front, front of sports page, or inside sports section), focus (male/female star or team), and media regard (number of quotes, speaker) differed by gender. Articles on female athletes were more often placed inside the sports section as opposed to the front pages of the newspaper or the sports section. Articles on male athletes focused on a male star or team; however, articles on female athletes were significantly more likely to focus on the team and not the female star. Men were quoted more than expected based on the number of male athletes. Men were more quoted even in articles focused on female athletes.