This case focuses on the Little League Softball World Series and the potential interest and growth of youth softball. The case outlines current trends and highlights potential opportunities to grow the game after a 2020 decision to move the Little League Softball World Series from Portland, Oregon, where it had been hosted for over 25 years, to Greenville, North Carolina. This case challenges students to (a) examine how sports organizations must be intentional about growing a sport, (b) develop new solutions to involve the local community, and (c) find new and effective ways to promote a girls’ sport (and an international event at the local level) in a manner that advances women in sport. It is intended for use in strategic management, event management, and/or contemporary sport issue courses. The case provides instructors with the opportunity to highlight the importance of advancing diversity in youth sport, with an emphasis on community impact, and effective strategies to promote women in sport.
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Girls With Game: Sport and Community Development Strategies
Andrea L. Buenaño and Stacy Warner
The Engaged Learner: Undergraduate Research and the Super Bowl
Stacy Warner and Andrea L. Buenaño
The Impact of Short-Term Mega Sporting Event Experiences on Student Learning
Andrea Buenaño, Stacy Warner, and E. Whitney G. Moore
Short-term mega sporting events provide an opportunity for students to not only gain a memorable career experience but also enhance student skills and learning. However, very few (if any) researchers have explored students’ confidence related to key skills before and after such an event. Thus, the purpose of this study was to assess the effect of experiential learning at the National Football League’s 2023 Super Bowl LVII mega event on students’ learning outcomes. Students (N = 103) responded to an online survey distributed to assess their self-confidence across 18 learning-outcome skills covering problem solving, communication, sport-industry knowledge, and professional development. Each dependent-sample t test done to examine the students’ self-confidence with the individual learning outcome skills was significant (p < .001) and had meaningfully increased (Cohen’s d range: 0.47–0.97) from pre- to postevent. The results suggest that students can experience a notable increase in self-confidence when volunteering at a short-term mega sporting event. From a practical standpoint, the results provide sport management educators with strong evidence of the meaningful student learning related to problem solving, communication, sport-industry knowledge, and professional development that can occur with a single short-term mega-event experience.
