Aubrey Kent and Brian Turner
This study determined whether, in a population of intercollegiate head coaches, prenotification had a significant influence on the return rate of mailed questionnaires. Acknowledging the growing use of e-mail and the Internet for survey distribution, the current study evaluated the effectiveness of e-mail as a prenotification technique, Response rates of Intercollegiate Head Coaches to mailed questionnaires from two separate samples were analyzed. Comparisons were made based upon the categorization of coaches into groups of prenotification by e-mail, formal letter, and a non-prenotified control group. Results indicated that prenotification of the survey recipients significantly increased response rates, with the group receiving e-mail prenotification having the highest response rate among the three groups. In addition to being cost effective for researchers, e-mail prenotification was an effective way to increase both the number and variety of contacts with survey recipients.
Matthew Walker and Aubrey Kent
Organizations within the sport industry are facing increasing pressure to both maintain profitability and behave in socially acceptable ways, yet researchers have provided little information on how consumers perceive and react to corporate social responsibility (CSR). This mixed-design study examined the relationship between CSR activities and fans’ assessments of reputation and patronage intentions. In addition, the study sought to determine the role of team identification in the aforementioned relationship. Fans of two NFL teams were sampled (N = 297), with quantitative results suggesting that CSR is an important predictor of reputation, and that two types of patronage could be significantly impacted as well. The moderating effect of team identification was significant yet influenced the outcomes in different ways. Qualitative findings reinforced the quantitative discussion by providing support for the general conclusions that CSR was viewed favorably by most fans, and is an important aspect of the overall business strategy of a sport organization.
Steve Swanson and Aubrey Kent
Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 1100 business operations employees from the top profession sports leagues in North America participated, and results indicate that dual targets of identification exist simultaneously in this setting. Strong support is provided for the discriminant validity between organizational and team identification. Beyond the more established effects of organizational identification, the results provide evidence that team identification independently predicts key outcomes such as commitment, satisfaction, and motivation. The results add to the literature by introducing the concept of a sports team as an additional target of identification in the organizational context.
Steve Swanson and Aubrey Kent
The way in which leaders in sport organizations are evaluated by their employees is dependent upon perceived levels of credibility and implicit theories of leadership. Leader knowledge and expertise play significant roles in this process, yet both have been treated as comprehensive constructs irrespective of specific knowledge domains. Drawing from the education literature, this research looks to disentangle the global perspective used by the credibility and prototypicality literatures. It is proposed that employees in sport organizations expect managers to possess domain-specific expertise which is separate from the functional area requirement. Two different samples including professional sport employees and sport management students were used, with confirmatory factor and conjoint analyses used to test the research hypotheses. The results support the notion that distinct psychological processes exist within sport organizations, and that sport domain knowledge and expertise are distinct constructs which play important roles in the perception of leaders within this context.
Aubrey Kent and Packianathan Chelladurai
This study tested the propositions that (a) perceived leader-member exchange quality (LMX) between second level managers (e.g., associate, assistant athletic directors) and their subordinates would be associated with perceived transformational leadership behaviors (TL) of the athletic director, and (b) subordinates' organizational commitment (OC) and organizational citizenship behavior (OCB) would be correlated with both perceived TL and LMX. Seventy-five third tier employees of a large Midwestern university responded to the Multifactor Leadership Questionnaire-MLQ (Bass, 1985); LMX-7 (Graen, Novak, & Sommerkamp, 1982), an organizational citizenship scale (MacKenzie, Podsakoff, & Fetter, 1991); and an organizational commitment scale (Meyer & Allen, 1997). Correlational and regression analyses showed that the three dimensions of TL were significantly correlated with LMX. Additionally, the dimensions of TL and LMX were differentially related to OC and OCB.
Yuhei Inoue and Aubrey Kent
The purpose of this study was to explain the process of how a sport team could induce consumers to engage in proenvironmental behavior. Building on Kelman’s (1958, 1961, 2006) internalization perspective, this study demonstrated that positive environmental practices by a team increased consumer internalization of the team’s values. In turn, this increased internalization mediated the relationship between environmental practices and proenvironmental behavior measured by two behavioral intentions: intention to support the team’s environmental initiative and intention to engage in proenvironmental behavior in daily life. The results of this study contribute to the literature by highlighting the significant role of internalization. This research further provides a significant insight into the social impacts of sport organizations.
Yuhei Inoue, Aubrey Kent, and Seoki Lee
Despite the acknowledged importance of investigating the link between corporate social responsibility (CSR) and corporate financial performance (CFP) within a single industry, very few studies have examined this relationship in the context of the sport industry. Using charitable giving data as a proxy of CSR, this study investigated if CSR would affect CFP of professional sport teams within the four major U.S. leagues. Although the positive CSR-CFP relationship was hypothesized based on instrumental stakeholder theory, CSR was found to have non-positive effects on CFP. These results are still notable since they may highlight the importance of the connectedness between CSR and team operations and the awareness of CSR activity among stakeholders in leveraging CSR benefits. Overall, through the use of improved methodology, the current study furthers the understanding of the CSR-CFP relationship among the U.S. professional teams.
Jeremy Jordan, Aubrey Kent, and Dan Mason
Edited by Carol A. Barr
Jeremy S. Jordan, Matthew Walker, Aubrey Kent, and Yuhei Inoue
The failure to adequately address nonresponse issues in survey research may lead to nonresponse bias in overall survey estimates, which can severely restrict researchers’ ability to make inferences to a target population. This study was designed to assess the frequency of nonresponse analyses in articles published in the Journal of Sport Management (JSM). All articles from the years 1987 through 2008 published in JSM (N = 371) were content analyzed based on a previously established coding scheme as well as additional indicators. The results revealed that only a small number of articles reported the use of nonresponse analyses as a means to control for nonresponse error.