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Ding Ding, Klaus Gebel, Becky Freeman and Adrian E. Bauman

Media reporting of published research findings can increase the profile and reach of new scientific findings. Dissemination is an important part of research, and media reporting can catalyze this process. In many areas, including health-related research, policymakers often rely on the media for information and guidance. Furthermore, media reports can influence the scientific community and clinicians.1·2 However, despite the potential beneficial role as a bridge between scientists and the public, misleading information can cause controversy, confusion, and even harm.3