The current status of undergraduate and graduate curricula in sport management was examined in 83 institutions identified as offering sport management programs in the United States (40 undergraduate, 32 graduate, and 11 programs at both levels). Since only two Canadian institutions responded to this inquiry, definitive conclusions could not be drawn about the current status of sport management in Canada. However, several observations about them are made on the basis of external data. The findings of this study clearly indicate that sport management curricula varies markedly from one institution to another. In most cases the institution claims to have a program in sport management per se, but in reality course offerings are not sufficient to warrant even a minor or concentration in this area. Implications of current practices in sport management are discussed, and recommendations for future development are presented.
Jean M. Williams and Bonnie L. Parkhouse
Sex bias in attitudes toward male and female basketball coaches was examined within a context of social learning theory to determine if the precepts of social learning theory help clarify exactly when and why differential attitudes toward males and females occur. More specifically, would having a male or female coach role model and participating on a winning or losing team mediate sex bias previously found when female athletes evaluate hypothetical coaches who vary in sex and status (defined by won/loss record and coaching honors)? In addition to evaluating written coaching philosophy statements from a hypothetical male and female coach with a successful or unsuccessful professional status, the subjects (N=80) were forced to choose which coach they would prefer to have as their own. Attitudes were mediated by both the sex of the athlete's own coach and successfulness of the athlete's team. There appears to be merit in future researchers examining the potential causes of sex stereotypes and bias within a context of social learning theory.