The purpose of this study was to determine if there is an emerging lesbian sports industry. Definitions and indicators of industry and sport industry were used to analyze existing data from a current on-going study. Based upon the results there is abundant evidence that: there is a wide variety of lesbian sports products, there is horizontal growth as well as vertical growth, there are existing and potential lesbian sports buyers, there are correlated indicators, and there is recognition of value. The conclusion is that there is an emerging lesbian sports industry.
Brenda G. Pitts
Deborah R. Shapiro and Brenda G. Pitts
As the field of sport business management develops, it is critical to assess its literature. A content analysis of 34 sport business management journals between 2002 to 2012 was conducted relative to sports, physical activity, recreation, and leisure for individuals with disabilities. Journals were selected based on their alignment with sport management curriculum standards. Results show that of the 5,443 articles reviewed in this study, merely 89, or .016%, pertained to disability sport, leisure, recreation, or physical activity. Information insufficiency was found across all sport management curriculum domains. Similarities and differences are discussed relative to other content analyses conducted in sport management and disability sport. Results provide direction for future scholarship and advancement of studies in disability sport in sport business management.
Daniel F. Mahony and Brenda G. Pitts
While Weese recently recommended that JSM and NASSM become more practitioner-oriented, Cuneen and Parks argued that JSM and NASSM need to maintain a more theoretically-oriented approach. Further, Cuneen and Parks agreed with Weese's suggestion that a new practitioner-oriented journal could be developed in order to meet the current needs of practitioners and to provide opportunities for both types of research. The authors of this paper would like to go further and suggest that it is important to allow for both types of research within the various content areas. However, despite the popularity of sport marketing in North America, there is currently only one practitioner-oriented journal specializing in this area. The authors of this paper believe that there is an immediate need for a theoretical sport marketing journal that, together with the Sport Marketing Quarterly, will contribute to the development of this content area.
Brenda G. Pitts and Karen E. Danylchuk
This study examined the current textbooks in sport management using the quantitative content analytic research method. Sport management books selected for examination were limited to those written in English published from 1990 through to November 2006 inclusive. Of the 129 books representing 14 categories analyzed, the greatest number of books was in the categories of management (n = 36) and marketing (n = 27). These categories were followed by law (n = 13), finance (n = 9), and event management (n = 8). The majority of the books (88%) were authored. Among the authors and editors, 79% were male. The majority of books (85%) did not indicate a target audience. The average year of publication of all books was 2001, with almost three-quarters (73%) being published from the year 2000 onwards. The number of publishers was 40, of which the vast majority was in the United States.
Lawrence W. Fielding and Brenda G. Pitts
Lawrence W. Fielding, Brenda G. Pitts and Lori K. Miller
This paper explores concepts about educational quality, accreditation, and assessment as they relate to sport management programs. It reports, analyzes, and synthesizes the results of a survey sent to teaching professionals associated with sport management programs. Accreditation and its alternatives are discussed in addition to the issue of professional responsibility for ensuring educational quality. Levels and degrees of professional responsibility are considered.