The purpose of this study was to determine the effects of group counseling on the self-esteem, athletic attitude, and reading skills of freshman, sophomore, and junior male athletes at the University of Mississippi. The study focused on the personal growth of athletes through the affective domain as well as the cognitive domain; it particularly examined group counseling in relation to the self-esteem of athletes and their attitude on the playing field as perceived by the coaches. The secondary focus of the study was to determine the effects of group counseling on reading rate, reading comprehension, and reading efficiency of athletes. The rationale for the study was based on the recent emphasis in sport psychology of treating athletes from a developmental and humanistic base. Group counseling was chosen as the mode of treatment, based on potential interactive effects of peer perception with facilitation by trained leaders.