Associated with the rapid increase in the demand for, and supply of, sport psychologists in Britain, a number of ethical and professional issues have arisen. Although some of these may not be unique to Britain, they may shed light on important issues that can contribute to a wider, international dialogue. Specifically, the paper addresses issues associated with the establishment of the Code of Conduct and the Register of sport psychologists in Britain. In addition, the consultancy process is considered from what have been termed educational and clinical perspectives, with illustrative case-study examples. Future directions are discussed in the hope of stimulating informed debate in the international community of sport psychology.