There is no doubt that sport has become a global industry. Therefore, it is crucial that global perspectives be integrated into sport management education, which is no doubt occurring. However, little has been published to date on the impact and effectiveness of curricular strategies aimed at internationalizing sport management education. This special issue provides sport management faculty with thoughtful dialogue on how they can educate their students for what has become an ever-changing global landscape. The articles in this issue capture global perspectives representing the breadth of activity across a burgeoning dimension of sport management education. The authors have used a variety of research designs that, taken together, provide a wide-angle lens on the nature of global sport management education and how effective it can be.
Carrie LeCrom and Michael Naylor
Carrie W. LeCrom and Tiesha Martin
Sport for development (SFD) has gained traction over the past several decades, establishing itself as a subdiscipline within sport management research. As such, it has moved from simple program evaluation to a diverse array of theory development and testing, capacity building, impact measurement, and beyond. Scholars have suggested that the success of SFD programs relies on them being well directed, locally grounded, and clearly focused. This points to the necessity of focusing on the development and management of SFD programs over program evaluation, as the process-based focus is under-researched and highly critical. In this paper, Intergroup Contact Theory is applied to an SFD program focusing on cultural adaptability. The five components of Intergroup Contact Theory are built into the program’s design, then assessed via qualitative analysis to test the theory’s applicability in SFD research.
Carrie W. LeCrom, Brendan Dwyer, and Gregory Greenhalgh
The scholars of sport for development (SFD) suggest the need for advancements in theory development and stronger connections between practice and theory. This article outlines some of the challenges and barriers to theory development in SFD and suggests ways to move forward. The authors state that theories and frameworks in SFD are underdeveloped as a result of methodological and contextual challenges due to the variance in SFD programming. The SFD programs are being implemented across the globe in a myriad of countries and contexts, addressing varying social issues that make theory development challenging. Suggestions are put forward to help scholars and practitioners overcome these challenges, including creativity in methodology, collaborations in program assessment, and the need for patience required of fields focusing on social and behavioral change.
Brendan Dwyer, Greg Greenhalgh, and Carrie LeCrom
The sport marketplace is overcrowded, and contemporary sport fans have more choices than ever. This makes it difficult for new teams, leagues, and sports to enter the marketplace. In addition, a cultural oligarchy of mainstream sport leagues currently dominates media coverage. As a result, marketers and managers of emerging sports need to understand the attributes for which sport fans connect with entities. Little is known, however, about the differences between fans of niche (emerging or nonmainstream) sports and their mainstream-sport counterparts. Guided by social-identity theory, this study explored the dispositional and behavioral differences between niche- and mainstream-sport fans as a means of psychometric and behavioral segmentation. In particular, an individual’s need for uniqueness and communication behaviors were compared. The results suggest that dispositional differences between the segments were minimal. However, potentially important behavioral differences were uncovered related to how sport fans assimilate with others and advertise their sport affiliations.
Carrie W. LeCrom, Brendan Dwyer, and Gregory Greenhalgh
As society looks to identify globally minded citizens and leaders to move us forward, sport and education have a leading role to play. The sport industry is unique in how globally focused it is, and therefore, it is critical that sport management students be well prepared for this world. Study-abroad experiences for sport management students have the ability to aid in their development as world-minded individuals. The current study sampled students from four sport management programs participating in study-abroad programs over a 3-year time frame. The pre- and posttest results on a scale of global mindedness revealed no significant differences before and after studying abroad; however, there were significant differences between the five factors of global mindedness. Reasons for these potential findings, related to the theory of reasoned action, are discussed, as well as how this study can be built on in future iterations.
Brendan Dwyer, Gregory P. Greenhalgh, and Carrie W. LeCrom
Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. Pro-brand behaviors such as word-of-mouth promotion, recruitment of consumers, and disparagement of rivals are just a few of the many actions associated with brand evangelism. With highly impassioned and provocative fans, an opportunity exists to explore brand evangelism within the spectator sport context. The purpose of this study was to develop and validate a scale to measure sport team (brand) evangelism. Guided by Fournier’s (1998) brand extension of relationship theory and following Churchill’s (1979) eight-step method for developing marketing measures, two focus groups of fans were interviewed and an additional 450 sport fans were surveyed through two distinct data collections in an attempt to identify sport team evangelistic behaviors, and test a measure of such behaviors. The assessment of the instrument included two forms of reliability analysis and three modes of validity analysis as the scale was parsimoniously reduced from 88 initial behaviors to four factors and 14 items.
Carrie LeCrom, Brendan Dwyer, Gregory Greenhalgh, Chad Goebert, and Jennifer Gellock
A globalized curriculum has the potential to prepare students in a way that equips them for whatever sport looks like in the future. Study abroad programs are one way to achieve this. The current study looked at two short-term study abroad programs (one to western Europe, one to South Africa), offered during the same semester at the same institution, comparing learning outcomes between students on the two trips. Utilizing a mixed methods design, students completed quantitative pre/post surveys and responded to qualitative, open-ended daily prompts while on the trips. Findings indicate that knowledge acquisition occurs in both programs; however, students traveling on a sport-focused service-based trip to South Africa had a more transformational learning experience than those traveling on a sport-business-focused trip to western Europe.
Carrie W. LeCrom, Mark Slavich, Lisa Rufer, Greg Greenhalgh, and Brendan Dwyer
Reseating a stadium or arena is not a new phenomenon. It offers colleges and universities the opportunity to reward donors who have contributed financially to the athletic department as well as to create or maintain an equitable seat allocation system. At the same time, a poorly planned or poorly executed reseating project has the potential to upset current donors to the point of alienation. ABC University is looking to take on a reseating project, and it is looking to Virginia Commonwealth University for guidance because of its successful 2013 reseating project. With the success of its men’s basketball program and highly engaged fan base, the time is right to undertake this project. Factors involved in the decision to reseat, communication with fans, and the method involved with the actual reseating are among the topics discussed. This case study would be beneficial to other schools looking to reseat or future athletic administrators interested in an insider’s perspective at a major revenue generation project.