The measurement of decisions requiring a comparison between alternatives could be improved for researchers because limitations exist with the more traditional survey techniques. To address this concern, the purpose of this review centered on discussing the merits of the forced-choice certainty method against those offered by single-stimulus Likert scale and forced-choice survey instruments. Few reviews have used the forced-choice certainty method to test topics which involve comparison and to gather accurate information on consumers, commercial products and services, and other important issues of public debate. This has occurred due to some negative literature on forced-choice surveys and preferences shown for the various reliability and validity statistics that can be easily produced with single-stimulus Likert-scale instruments. Ultimately, this work attempts to help researchers better understand the contribution that the forced-choice certainty method can make and showcase it as a product resulting from the merger of both forced-choice and Likert-scale instruments.
This exploratory research investigation focused on the concept of human extensibility and sought to introduce the topic to the sport management literature. The purpose of this inquiry on human extensibility centered on attempting to better understand how professionalized sport facilities embrace communication technology to help virtual and remote spectators become extensible agents. The space-time path of both a high and low-identified sport fan was tracked through the creation of a Geographic Information System (GIS) based model to help explain the extensibility phenomenon. The GIS-based diagrams were established with the help of data collected from a space-time diary, video camera, and participant interviews. Professionalized sport facilities enjoy the space and ability to incorporate highly technical structures within their confines to help improve human extensibility, however, people must possess the resources (i.e., time and money), desire, and knowledge to exploit the technology. The researcher suggests future producers of sport products will benefit both publicly and financially with this emphasis. Finally, this research endeavor offers further discussion and predictions on newer technology emerging that professionalized sport facilities will or should likely embrace in the future to improve extensibility for all types of fans and to create, maintain, and/or secure greater fan identification.