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Charles H. Brown, Dan Gould and Sandra Foster

This article reviews the emerging concept of Contextual Intelligence (CI) and its relevance to sport psychology. Interviews with expert performance consultants suggest that CI is a key factor in successful consultations. Although CI has often been considered a tacit process learned indirectly through experience, systems theory and institutional research offer models for assessing organizations and developing contextual “maps.” By having a framework and language for assessing context, sport psychologists can more effectively develop contextually intelligent and culturally appropriate interventions. The authors offer a framework for assessing context and developing contextual “maps.” Specific guidelines and principles for designing contextually intelligent interventions are provided.