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Charmaine DeFrancesco and Joseph J. Cronin

There is a significant need for identifying marketing techniques and strategies to enhance the career opportunities of the sport psychologist. Unfortunately, few sport psychologists have the entrepreneurial skills needed to reach alternative target markets. Professional service marketing can help the sport psychologist identify and develop strategies for employment and career opportunities. This paper examines current issues concerning the sport psychology profession, the role of marketing in professional service organizations, and a six-step marketing procedure for creating a professional marketing plan for the sport psychologist. The six steps of the marketing process include (a) situational analysis, (b) identification of service availability, (c) market assessment, (d) identification of decision-making roles, (e) marketing plan, and (f) evaluation process.

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Robert N. Singer, Charmaine DeFrancesco, and Lynda E. Randal

(Singer, 1986) on achievement in laboratory and simulated self-paced sport tasks were investigated. Forty undergraduates were randomly stratified according to gender into four treatment groups: (a) a strategy group that initially practiced the strategy while learning the laboratory task (SL), (b) a laboratory control group that began the experiment by learning the task without the strategy (CL), (c) a strategy group that initially applied the strategy to the learning of an applied sport task (SA), and (d) a control group that initially learned the sport task without the strategy (CA). Following the completion of 48 trials with the primary task, all groups performed 50 trials on a transfer task. ANOVAs indicated that both strategy groups performed significantly better than their respective control groups in the primary tasks. Results of the transfer task indicated that the SA group performed at the same level as the SL group but outperformed both control groups. It was concluded that the strategy facilitates achievement in laboratory as well as applied self-paced tasks.