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In this article we explore the narratives that 10 White, middle-class female athletes, ages 11–14, (co)produce around their sport experiences. Through interviews, observation, and participant observation, we argue that, consistent with the advertising rhetoric of such multinational corporations as Nike, these girls all advocate hard work, choice, opportunity, and personal responsibility in playing sport and in challenging gender discrimination. We argue this reflects the girls’ subscription to elements of liberal feminism and to their frequent positioning as “insider-others”—that is, outside the dominant gender norms of sport but simultaneously the beneficiaries of Whiteness and middle-class norms. In contrast to Nike and liberal feminists who frequently argue for equal opportunity in sport, these girls’ insider-other narratives suggest the need for critical interrogation of the multiple meanings and effects of sport experiences.

Feminist sports scholars characterize sport as a masculine domain wherein the ideology of male superiority and dominance is structurally and symbolically perpetuated. Researchers similarly identify sports fan communities as exclusionary to women and sites for the reaffirmation of gendered hierarchies. The purpose of this project is to examine the gendered meanings of sports fandom. Using semistructured interviews with eleven women who identify as fans of sports at the institutional center, we find the narratives illustrate the complex ways women define themselves in to, or define themselves out of, dominant discourses of sports fandom. The third wave feminist sensibilities employed in our analysis, and in the narrative experiences of our participants, compel us to recognize and struggle with the seeming contradictions of women sports fans. By giving voice to women sports fans, we offer a feminist intervention into the exclusionary processes that marginalize women’s sports fans.