In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP’s most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future.
Chris Chard, Cheryl Mallen and Cheri L. Bradish
Cheryl Mallen, Julie Stevens and Lorne J. Adams
This study systematically examined the extent of environmental sustainability (ES) research within the sport-related journal sample of academic literature to identify areas of under-emphasis and recommend directions for future research. The data collection and analysis followed a content analysis framework. The investigation involved a total of 21 sport-related academic journals that included 4,639 peer-reviewed articles published from 1987 to 2008. Findings indicated a paucity of sport-ES research articles (n = 17) during this time period. Further analysis compared the sport-ES studies within the sample to research in the broader management literature. A research agenda is suggested to advance sport-ES beyond the infancy stage.