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Chris Chard

Jordan Bourne is the Chief Executive Officer (CEO) of Sportfolio Management Inc. (SMI), a small hedge fund operating out of Boston, Mass. SMI provides prudent and profitable investment management services to clients through active investment in publicly traded companies operating in sport-related business endeavors. By employing both “long” and “short” investment management strategies, Bourne’s objective is to achieve a positive rate of return in the Sportfolio for her valued clients. Assistance from the firm’s Investment Analysts is vital to meet this objective.

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Chris Chard

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Chris Chard and Kirsty K. Spence

Three years ago, Steve Thornton purchased the South End Mustangs, a professional ice hockey team competing in the D1 division in the United Kingdom. Unfortunately, Thornton has experienced challenging times during his ownership tenure. The team has achieved mediocre results on the ice and poor results off the ice. Thornton knows he needs help to turn the Mustangs franchise around. Thus, as a result, he turns to John Tapner, a sport business owner, operator, entrepreneur, and advisor. Tapner is best known as a professional sport consultant and TV personality, representing his company Sports Rescue, which is the same name as his hit television show. When an owner calls Tapner, it is because a professional sports team is in trouble and needs to be rescued.

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Chris Chard, Cheryl Mallen and Cheri L. Bradish

In 2008, the London Organising Committee of the Olympic Games (LOCOG) announced that they had signed a $58 million (US) sponsorship agreement with British Petroleum (BP), an oil company with well-known environmental concerns and offenses. The current case is set in July 2010 amidst BP’s most recent, and largest, environmental incident. The purpose of this case is to answer a key question: What action (if any) should LOCOG take with respect to its partnership with BP given the Gulf Coast oil spill? Additionally, students are challenged to form opinions regarding the environmental and social responsibilities of an Olympic sponsor, and to develop a strategic plan and policies for Olympic partners related to their environmental and social actions in the future.