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Kyriaki Kaplanidou and Christine Vogt

Destinations use sport events to attract participants and spectators, who then hold perceptions of both the sport event and destination. This research aimed to a) understand how active sport tourists perceive the meaning of a sport event experience and b) develop a scale for that meaning. Both aims are studied in a post trip context as evaluative research. Two focus groups were used to understand the meaning of the sport event experience among active sport tourists. Results from the focus groups suggest participants attribute meanings related to organizational, environmental, physical, social, and emotional aspects of the sport event experience. Next, semantic differential items were developed to measure the meaning of a sport event experience in the post trip phase. The items were tested with two different sport event participant samples using surveys. A uni-dimensionsal scale of 11 semantic differential items emerged. These items provide a measure for the evaluative meaning of a sport event experience.

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Kristin Hendricks, Risa Wilkerson, Christine Vogt and Scott TenBrink

Background:

Jackson, Michigan (population 36,000) started active living interventions to help solve residents' low physical activity levels. Jackson's experience can serve as a case study for beginning similar efforts in smaller communities.

Methods:

In 2003, Jackson began a 3-prong community intervention utilizing the 5P model to increase safe physical activity opportunities and encourage walking and biking for short trips. The focus included work on projects at 1) elementary schools, 2) worksites, and 3) city-wide networks.

Results:

Evaluation results show changes in attitudes toward active transportation (8% increase in children who thought walking to school was “safer” postintervention), intentions to try active transportation (43% of Smart Commute Day participants “would” smart commute more often postevent), and increased physical activity (the percentage of students walking to school more than doubled at 3 of 4 intervention schools). In addition, a community level observational study was conducted at 10 locations in the city in 2005 and 2006. The number of people seen using active transportation increased from 1,028 in 2005 to 1,853 people in 2006 (a 63% increase).

Conclusions:

Local community-driven projects to increase walking and biking can be effective by utilizing a variety of interventions, from the individual to the policy level.