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Hitting Two Targets With One Arrow: Providing Hands-On Experience to Students via Strategic Partnerships With Athletic Departments

Patrick Hairston and Cindy Lee

This case study highlights the symbiotic relationship between sport management programs and athletic departments, emphasizing the benefits of leveraging on-campus athletics for practical student experiences. Given the prominence of intercollegiate athletics in the United States, universities have a unique opportunity to offer sport management students hands-on learning while on campus. Through the lens of a fundraising project, this study demonstrates effective strategies for building partnerships with athletic departments. It underlines how such projects provide real-world industry experience, focusing not only on technical skills but also on soft skills. The case study shows that both students and athletic departments can significantly benefit from this collaborative approach, enriching the educational experience and contributing to the professional development of future sport industry leaders.

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Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

Cindy Lee, Hyejin Bang, and David J. Shonk

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, M unfavorable = 5.07, M favorable = 5.60, F(1, 216) = 6.38, p < .05, η p 2 = .03 , and attitudes, M unfavorable = 4.64, M favorable = 5.49; F(1, 216) = 18.34, p < .05, η p 2 = .08 , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

Free access

Global Matrix of Para Report Cards on Physical Activity of Children and Adolescents With Disabilities

Kwok Ng, Cindy Sit, Kelly Arbour-Nicitopoulos, Salomé Aubert, Heidi Stanish, Yeshayahu Hutzler, Diego Augusto Santos Silva, Mary-Grace Kang, José Francisco López-Gil, Eun-Young Lee, Piritta Asunta, Jurate Pozeriene, Piotr Kazimierz Urbański, Nicolas Aguilar-Farias, and John J. Reilly

This is an overview of the results from 14 countries or jurisdictions in a Global Matrix of Para Report Cards on physical activity (PA) of children and adolescents with disabilities. The methodology was based on the Active Healthy Kids Global Alliance’s Global Matrix 4.0. Data were aligned with 10 indicators (Overall PA, Organized Sport, Active Play, Active Transport, Physical Fitness, Sedentary Behavior, Family & Peers, Schools, Community & Environment, and Government) to produce Para Report Cards. Subsequently, there were 139 grades; 45% were incomplete, particularly for Active Play, Physical Fitness, and Family & Peers. Collectively, Overall PA was graded the lowest (F), with Schools and Government the highest (C). Disability-specific surveillance and research gaps in PA were apparent in 14 countries or jurisdictions around the world. More coverage of PA data in Para Report Cards is needed to serve as an advocacy tool to promote PA among children and adolescents with disabilities.

Open access

Promoting Physical Activity Among Children and Adolescents With Disabilities: The Translation of Policy to Practice Internationally

Cindy Sit, Salomé Aubert, Catherine Carty, Diego Augusto Santos Silva, José Francisco López-Gil, Piritta Asunta, Yves Palad, Roselle Guisihan, Jeongmin Lee, Kelly P. Arbour Nicitopoulos, Leigh M. Vanderloo, Heidi Stanish, Justin Haegele, Piotr K. Urbański, Jurate Pozeriene, Yeshayahu Hutzler, and Kwok Ng

Background: Physical inactivity among children and adolescents with disabilities (CAWD) is a global public health issue. Policy efforts to promote physical activity (PA) among CAWD have increased. This study summarizes the international policy trend for promoting PA among CAWD, with behavioral and policy insights specific to CAWD from country/regional indicators from the Active Healthy Kids Global Alliance Matrix on Physical Activity for Children and Adolescents to determine policy translation into practice. Methods: International and national PA policy documents on CAWD were assessed. Data from the Global Matrix Para Report Cards on the behavioral and government indicators from 14 countries or regions (grouped by human development index) were reviewed and compared. Results: Policy instruments began promoting PA for CAWD in 1989 via the Convention on the Rights of the Child. International policy has been advocating PA specifically for CAWD recently. In 2020, the World Health Organization published specific PA guidelines for CAWD. Data from the 14 Para Report Car found 14 grades on the average behavioral indicator and 12 on the government indicator. A gap between the average behavioral indicator (D−) and the government indicator (C+) was found in the Para Report Card data. Conclusions: Although international policies are consistent in their attention to the needs of CAWD, national/regional policies vary. Coverage ranges from nonexistent to embedded in broader inclusion concepts. A gap in policies to promote PA of CAWD is prevalent and is more prominent in countries or regions with a lower human development index ranking.