We propose that training athletes to use certain cognitive-behavioral procedures, “criticism inoculation training” (CIT), could enable them to circumvent the adverse effects of excessively negativistic coaching. This experiment evaluated the efficacy of one potential CIT strategy, positive self-monitoring (systematically observing and recording instances of success). A laboratory paradigm was used in which 60 male college students attempted to learn the underhand free throw basketball technique from one of four undergraduate pseudocoaches. Subjects were randomly assigned to four groups determined by a 2 (negative vs. no feedback) × 2 (positive vs. no self-monitoring) factorial design. Negative feedback was expected to debilitate, while positive self-monitoring was expected to facilitate performance, sustained self-observation of videotapes of performance, and subjective evaluations of the “coach” and the technique. Negative feedback clearly produced extensive adverse effects, but surprisingly, positive self-monitoring also decreased performance. Theories of skilled motor behavior (MacKay, 1982) and self-regulation (Carver, 1979) helped explain why positive self-monitoring failed as a CIT procedure. This interpretation which focuses on the novelty of the task and the development of negative expectancies also led to suggestions of strategies that could more effectively fulfill the promise of the CIT concept.