Coaching is a very visible profession, to the point that a coach’s every move is scrutinized. This was clearly evident in the tragic events that transpired in 2011, involving legendary American football coach Joe Paterno at Penn State University. With this high visibility, coaches need more than ever to set good examples for those they represent. In school or college settings they represent athletes, parents, the student body, administrators, and the community. The purpose of this commentary is to reinforce a coach’s responsibility to set a good example and the responsibility of coaching educators in preparing future coaches to be good examples.