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David J. Shonk

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David J. Shonk

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David J. Shonk and Gonzalo Bravo

Sporting event networks are complex partnerships providing scope for investigation at multiple levels of analysis, including interpersonal, interorganizational, and field level. Based on an integration of the literature on interorganizational relationships, perceived organizational support, and interorganizational commitment, the paper proposes a conceptual model applicable to sporting event networks wherein perceived interorganizational support (PIOS) influences perceived interorganizational commitment (PIOC). The level of PIOS is indicated by six salient factors: trust, resources, structure, prior ties, reputation, and legitimacy.

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David J. Shonk and Packianathan Chelladurai

The article proposes a conceptual model of quality in event sport tourism wherein perceived quality of sport tourism (Sport Tourism Quality) is said to influence tourist satisfaction which, in turn, influences the tourist’s intention to return to the place of the event and/or the event itself. Sport Tourism Quality is indicated by four primary dimensions each of which is defined by two or more subdimensions. The primary dimensions are (a) access quality (composed of access to destination, sport venue, hotel), (b) accommodation quality (including the environment, interactions, and value), (c) venue quality (comprised of environment, interactions, and value), and (d) contest quality (indicated by process of the contest and the product of the contest). The proposed multidimensional model of sport tourism quality would facilitate research into the dynamics of sport tourism and offer guidelines for practitioners as they constantly strive to provide the very best experience for sport tourists.

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Cindy Lee, Hyejin Bang, and David J. Shonk

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, M unfavorable = 5.07, M favorable = 5.60, F(1, 216) = 6.38, p < .05, ηp2=.03, and attitudes, M unfavorable = 4.64, M favorable = 5.49; F(1, 216) = 18.34, p < .05, ηp2=.08, toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

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Joshua R. Pate and David J. Shonk

The purpose of this study was to explore the experiences of sport management students during an experiential learning trip to Super Bowl XLVII in New Orleans, LA. A secondary purpose of the study was to explore and describe why students were motivated to participate in the trip. The study draws from theories of student and volunteer motivation. A qualitative approach was employed using ethnography that detailed the accounts of 11 students and 2 professors from James Madison University who volunteered to work events surrounding the Super Bowl. The findings revealed three themes: learning, career empowerment, and on-site preparation. This type of experiential trip can be replicated by other sport management educators and the findings can assist in further developing the literature on experiential learning.