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An Involvement Profile of Division I Women’s Basketball Spectators

Deborah L. Kerstetter and Georgia M. Kovich

The primary purpose of this study was to substantiate the multidimensionality of the involvement construct in a college sport context as measured · by the Consumer Involvement Profile (IP) instrument. A secondary purpose was to examine the relationship between individual spectators' sociodemographic and behavioral characteristics and involvement. A principal axis factor analysis, using an oblique rotation, determined that two involvement dimensions with eigenvalues greater than 1.OO and accounting for 63% of the variance existed. MÁNOVA and ÁNOVA procedures revealed a significant relationship (.05 level using the Scheffe criterion) between involvement and five independent variables. The multidimensional nature of the involvement construct was substantiated but did not duplicate earlier work by numerous authors. The relationships documented via the ANOVA procedure also challenged earlier work. Further research using the IP instrument with sports spectators would enhance our understanding of their involvement profile.