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Sada Reed and Guy Harrison

Past research has examined the use of anonymous sources in news content and its impact on perceived credibility. Studies applying these theories in the context of sport media consumption, however, are scant and outdated. This matters because sport media is consumed for different reasons from news and has a historically symbiotic relationship with the people and events it covers. The current case study explores sources in National Basketball Association (NBA) trade stories in both national news and sport-specific publications. The study found that about 82% of trade speculation was not credited to a source. Unnamed and named sources’ trade predictions were cross-referenced with the NBA transaction log to determine if the trades actually manifested before the trade deadline. Neither sources predicted trades well: Of the 95 unsourced, speculated trades, 14 actually took place. Of the 20 sourced speculations, four took place. There was no statistically significant difference between how well named and unnamed sources predicted trades.

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Guy L. Rowland, Robert E. Franken and Kimberley Harrison

A life-span inventory of sports participation and Zuckerman's (1979) Sensation Seeking Scale, Form V, were administered to 97 male and 104 female undergraduate students. The results indicated that, over time, high sensation seekers tend to become involved in more sports than do low sensation seekers, but low sensation seekers tend to remain involved with each sport for longer periods of time than do high sensation seekers. Gender and sensation seeking were found to interact in the choice of sporting activities. Low but generally positive correlations were observed between sensation seeking and participation in risky sports. These data suggest that both the need for new experiences and an attraction to high risk characterize the high sensation seeker 's participation in sporting activities.