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Hans C. Schmidt

While there is a longstanding connection between sports and politics, this past year has seen a surge of social activism in the world of sport, and numerous high-profile athletes have used their positions of prominence to raise awareness of social or political issues. Sport media, in turn, have faced questions regarding how best to cover such activism. Given the popularity of sport media, such decisions can have real implications on the views held by the public. This scholarly commentary discusses how sport media cover the social activism of athletes and presents the results of a content analysis of popular news and sports television programs, newspapers, and magazines. Overall, results indicate that sport media are giving significant and respectful coverage to athletes who advocate for social or political issues.