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Coach Effectiveness Training (CET) has been shown to have positive effects on a range of outcome variables, especially in young athletes (Smith & Smoll, 2005). Based on CET principles, and coupled with behavioral feedback, an individualized goal-setting intervention was developed and assessed using a replicated case study approach. Outcome variables included observed, athlete-perceived, and coach-perceived behaviors measured before the intervention and late in the season, as well as coaches’ evaluations of the intervention. Four soccer coaches selected three target behaviors that they wished to improve after viewing videotaped behavioral feedback. Behavioral assessment revealed that two of the coaches achieved positive changes on all three of their targeted behaviors. A third coach improved on two of the three targeted behaviors. The fourth coach did not achieve any of the established goals. We conclude that this approach is sufficiently promising to warrant additional research, and we discuss strengths and limitations of the study.