Undergraduate sport management curriculum continues to be debated amongst this discipline’s educators. Curricular content impacts professional sport organizations as program graduates become employees. This study gathered the input of human resource professionals from NFL, MLB, and NBA franchises regarding curricular topics via an existing, modified questionnaire. The questionnaire included a five-point scale assessment of 61 curricular topics. A 34.8% response rate was proportionally distributed between the leagues. An ANOVA of means for ten curricular areas revealed significant differences with the following rank order: Field Experience 4.38; Communication 4.23; Legal Aspects 4.02; Ethics 3.98; Management and Leadership 3.97; Marketing 3.96; Economics 3.68; Budget and Finance 3.59; Governance 3.25; and Socio-Cultural Aspects 3.25. An ANOVA of topics revealed seven significant between-league differences including: Sport Sociology, Ethics, Market Shares/Ratings, Business Writing, Labor Relations, Stadium/Arena Economics, and Risk Management/Liability. These results can inform the development or modification of curricula to better prepare students for professional sport needs.
Jeffrey Petersen and David Pierce
David A. Pierce and Jeffrey C. Petersen
Experiential learning within sport sales is a growing component of the sport management curriculum. Assessment of student learning outcomes within these experiences is important in quantifying the effectiveness of the learning experience. This study utilized a survey to examine the change in students’ perceptions of sport sales as a result of completing an experiential, client-based sport sales program. The methodology included development and analysis of a survey instrument and application of that survey with enrolled and non-enrolled groups with pre- and post-test experiential learning assessment. Student expectations of a career in sport sales significantly decreased after program completion (t(56) = 2.33, p < .05), while their perception of skill level and preparation for a sport sales employment did not significantly change for the experimental group. These findings relate this learning experience to a realistic job preview for the students, which typically decrease an individual’s expectations toward a particular job (Premack & Wanous, 1985).
David A. Pierce and Jeffrey C. Petersen
This educational review provides an overview of the application of experiential learning in the area of sport sales. Insights are provided for sport management academicians that relate to planning and initiating experiential client-based sales projects, and the analysis of the benefits and drawbacks associated with four approaches to lead generation (promotional lead approach, sales table approach, upselling approach, and retention approach), delivery of sales training methods (professor driven, team driven, and practice), and operation of a call center within three distinct frameworks (remote, on-site, or independent). Guidance for project assessment, both during the project and after project completion, is discussed, and the article concludes with a strong connection of the inherent value of such training with the added value of client-based sport sales training to the sport industry.
Douglas N. Hastad, Jeffrey O. Segrave, Robert Pangrazi and Gene Petersen
Although several studies have investigated the relationship between interscholastic athletic participation and delinquency, little attention has been given to younger populations. Consequently, the purpose of this study was to investigate the relationship between youth sport participation and deviant behavior among elementary school children. The study ascertained deviancy among youth sport participants and nonparticipants, and compared the profiles of youth sport participants and deviants on a selected cluster of eight sociopsychological variables. Of a total sample of 381 sixth-grade students, 278 (146 boys and 132 girls) were classified as youth sport participants. Overall, the results indicated a negative association between youth sport participation and deviancy. Although the study showed some similarities in the profiles of youth sport participants and deviants, important distinctions were found regarding the variables delinquent associates, peer status, and personal values.
Lawrence W. Judge, David Bellar, Jeffrey Petersen, Erin Gilreath and Elizabeth Wanless
As national anti-doping organizations (NADOs) adopt preventative measures to complement detection-based deterrence methods, understanding coaches’ attitudes toward drugs in sport will take on a new importance. This study was conducted to measure coaches’ attitudes in the sport of track and field toward performance enhancing drug (PED) use and drug testing. A total of 254 track and field coaches (Age: 33.4 yrs ±9.7) completed a 51-item survey. Coaches who were certified reported they felt more knowledgeable about PED use (r s = .168, p = .004) and that they had learned about PED use and testing through the USA Track and Field (USATF) coaches education program (r s = .220, p < .001). USATF certified coaches also reported a stronger perception that the coach plays a key role in PED deterrence (r s = .158, p = .006). These findings suggest that national sport governing bodies (NGBs) like USATF have taken significant steps to educate prospective coaches on the topic of PED’s and drug testing and these measures have positively impacted coaches.