The current study investigated the role of running involvement in helping improve the lives of a homeless population through an examination of a community-based program that utilizes running as a means to promote self-sufficiency. Data collected from 148 individuals before and after their participation in the program for one month revealed participants increased their psychological involvement in running. A regression analysis further indicated that the participants’ perceived self-sufficiency from participating in the program was significantly explained by the extent of their increase in running involvement. These findings highlight the role of enhanced involvement in sport, in particular in the form of running, in creating important psychological benefits for homeless individuals, and provide theoretical implications for the literature on sport-for-development.
Yuhei Inoue, Daniel Funk, and Jeremy S. Jordan
Mikihiro Sato, Jeremy S. Jordan, and Daniel C. Funk
Limited research has examined psychological involvement change using a longitudinal design. This study explored stability and change in the three facets of psychological involvement—pleasure, centrality, and sign—that occurred over a 2-year period and examined key behavioral correlates of the observed change. Data were collected three times through online surveys from participants (N = 482) of an annual 10-mile running event in the United States. Latent growth modeling analyses revealed that, on average, the levels of pleasure, centrality, and sign in running slightly decreased over time. Growth mixture modeling analyses offer evidence that different patterns of change exist within each facet of psychological involvement. The findings further indicate that changes in the number of events participated in each year are the most important behavioral correlates of psychological involvement change. The results provide sport managers with implications for promoting long-term engagement with the activity through event participation and postevent phases.
James Du, Jeremy S. Jordan, and Daniel C. Funk
The current study was an investigation of the role of personal performance, an internal assessment of timegoal achievement, on participants’ event satisfaction that would contribute to positive outcomes. Multiattribute online surveys were distributed to participants at two distance participant sport events held in the Southeast and Northeast United States (N = 3,476 and 4,828). A multidimensional Participant Sport Event Attribute and Service Delivery (PSEASD) scale was developed to capture a spectrum of service touch points encountered during the event experience. Empirical results using covariance-based structural equation modeling was used to test and support a proposed model revealing that personal performance was a stronger positive determinant of event satisfaction than traditional service quality and perceived value. A significant negative interaction effect between service quality and personal performance was also revealed. Collectively, the model explained 41% of variance in event satisfaction, and 26% of behavioral intentions. Based on the findings, we suggest managing personal performance expectations is important to holistically manage and promote overall event satisfaction in a participant sport event setting.
Mikihiro Sato, Jeremy S. Jordan, and Daniel C. Funk
The current study examines whether a distance running event has the capacity to promote participants’ life satisfaction. The construct of psychological involvement was used to investigate the impact of attitude change through event preparation and subsequent activity. Data were collected four times through online surveys from running event participants (N = 211) over a five-month period. Latent growth modeling analyses revealed that participants’ life satisfaction peaked immediately after the event before receding, indicating that event participation exerted a positive impact on participants’ evaluations toward their lives. A positive significant association was also found between change in pleasure in running and change in life satisfaction. Findings from this study provide empirical support that a distance running event can serve as an environmental determinant that enhances participants’ life satisfaction by providing positive experiences through event participation and forming psychological involvement in physical activity.
Jeremy S. Jordan, Matthew Walker, Aubrey Kent, and Yuhei Inoue
The failure to adequately address nonresponse issues in survey research may lead to nonresponse bias in overall survey estimates, which can severely restrict researchers’ ability to make inferences to a target population. This study was designed to assess the frequency of nonresponse analyses in articles published in the Journal of Sport Management (JSM). All articles from the years 1987 through 2008 published in JSM (N = 371) were content analyzed based on a previously established coding scheme as well as additional indicators. The results revealed that only a small number of articles reported the use of nonresponse analyses as a means to control for nonresponse error.
Michelle Harrolle, Galen Trail, Ariel Rodriguez, and Jeremy Jordan
The sport marketing field has neglected to study the Latino population despite escalating amounts of consumer research within the marketing literature focusing on this market segment. Therefore, the purpose of our study was to examine the potential predictors of conative loyalty (i.e., purchase intentions) of the Latino fan by testing the Model of Sport Spectator Conative Loyalty (Model B) on a Latino sample. In addition, we wanted to compare the relationships within the model between Latinos and Non-Latinos to study the potential differences between the two market segments. The participants were Latino (n = 127) and Non-Latino (n = 186) attendees of a professional Major League Baseball game in the Southeastern United States. Even though the model results were very similar for both groups, differences do exist between Latinos and Non-Latinos in terms of specific sport consumer behavior relationships (e.g., BIRGing and CORFing on Conative Loyalty).
Robert Baker, Jennifer Bruening, and Lisa Kihl
Edited by Jeremy S. Jordan
Bradley J. Baker, Jeremy S. Jordan, and Daniel C. Funk
The authors investigated the influence of consumer characteristics (prior race experience, gender, age, education, family structure, and area of residence) on event satisfaction and the satisfaction–repeat participation link in the context of a long-distance running event. Based on a survey of runners (N = 3,295) combined with registration data from two races, results suggest characteristics that commonly influence satisfaction in nonsport contexts fail to demonstrate similar effects in participant sport events. Results provide evidence that first-time marathon participation and variety-seeking behavior specific to running represent meaningful predictors of decreased future event participation behavior. Evidence is provided of a linear satisfaction–behavior relationship. In addition, the impact of using behavioral intention as a proxy for behavior in academic research is examined, indicating that caution must be observed regarding inherent differences between the constructs. Results from the current study provide sport organizations with a better understanding of why consumers make repeat purchases of sport-related experience products.