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Jesse Couture

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Jesse Couture

This paper provides a critical look at the ways in which the female sporting body is discursively constructed within Triathlon Magazine Canada (TMC), Canada’s only triathlon-exclusive magazine. By exploring both visual and narrative representations of the athletic female sporting body, this paper exposes some of the discursive tensions that seem to persist in this popular triathlon-specific text. Both the sport of triathlon and the bodies of triathletes may each be understood as sites where essentialist ideas about the body can be effectively disrupted or challenged but TMC represents a façade of gender progressivism insofar as it (re)produces many of the same heteronormative representations of gender found in other popular sport magazines.

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Jesse Couture

This paper draws upon data collected from a critical discourse analysis of CrossFit Kids Magazine (CFKM) and examines how children in/and physical activity are represented in this contemporary sporting (con)text. I propose that the magazine promotes physical activity among children and youth but in so doing relies upon and actively (re)produces certain ideas and beliefs about children and about parenting. In CFKM, children are constructed as uniquely vulnerable, “at-risk,” subjects but also as “in-progress” future citizens and CrossFit Kids programs are positioned as a purchasable tool that parents can use to mitigate myriad risks that threaten their children. In this way, CFKM promotes active children and proactive parents and functions as a prescriptive and proscriptive text regarding exercise, parenting, and individual risk management.