This investigation examined how Own the Podium (OTP) has contributed to the ongoing development of highperformance sport in Canada. In adopting an institutional work perspective, we contend that OTP’s continuance has not been the sole product of Canada’s success at the Olympic and Paralympic Games or lobbying efforts to secure additional funding. Rather, OTP’s permanence can also be explained as the by-product of the activities and actions of OTP itself and its supporting stakeholders to embed and institutionalize both the organization specifically and high-performance sport more generally in the Canadian sport landscape. In short, OTP’s continued existence can, in part, be explained by ongoing institutional work. To support our contentions, we draw on and analyze documentation that was either produced by, or significant to the development of, OTP. Our analysis identifies a number of OTP-related practices (e.g., tiering, hiring of high-performance advisors, and the creation and support of new high-performance sport programs) that have further institutionalized OTP and the norms, routines, and practices associated with high-performance sport. More broadly, our investigation draws attention to the importance of individual and collective actors in shaping institutional settings in sport.
Mathew Dowling and Jimmy Smith
Joseph Ray, Jimmy Smith and Brian Fowler
Social media has become a powerful source of sports information. The uncertainty of outcomes of a sporting event is a contributing factor to fan satisfaction, which in turn affects fans’ social-media habits. If teams can determine specific factors that affect these social-media habits, marketing conclusions can be drawn. The current research followed the Twitter accounts of 4 National Hockey League (NHL) teams throughout the 2015 NHL postseason to observe changes in fan engagement. The results displayed increasing growth during each subsequent round of the Stanley Cup playoffs, which indicates an advantageous time to gain fans and develop brand loyalty. The current research showed that retweets and favorites earned on team tweets were shown to have the greatest correlation to followers gained. The growth demonstrated during the postseason provides sports organizations the opportunity to cultivate a strong and loyal following for their teams through strategic marketing initiatives.