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Jodi Yambor and Deidre Connelly

This article discusses issues related to the delivery of personal and performance enhancement consulting services to male student-athletes by female sport psychology consultants. A holistic, developmental, educational philosophy is described as a basis for providing services. Ethics, delivery, and consultant effectiveness are discussed relative to the male client/female consultant situation. A number of prevalent attitudes and stereotypes that may present obstacles to the successful delivery of services are discussed, along with the authors’ experiences and suggested tactics to minimize or confront and cope with these potential barriers.