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George Cunningham and Kimberly Mahoney

This study examined the impact of organizational commitment and valence on training motivation and, in turn, the impact of training motivation on posttraining self-efficacy. Data were collected from 264 part-time university athletic department employees both prior to and following a mandatory training session. Structural equation modeling indicated that organizational commitment (b = .53, p < .001) and valence (b = .26, p < .001) held positive associations with training motivation, accounting for 45% of the variance. Additionally, training motivation held a significant association with posttraining self-efficacy (b = .37, p < .001), accounting for 13% of the variance. The results demonstrate (a) salient antecedents of training motivation, and (b) the importance of training motivation in realizing training outcomes within the context of university athletic departments.

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Ceyda Mumcu and Kimberly Mahoney

When individuals need to make a decision, they often face alternatives and some uncertainty. Identifying alternatives and anticipating outcomes in a systematic way provides value in better decision-making. Decision trees help to clarify the choices, risks, monetary gains, and other information involved in the decision. As a result, managers can make an informed decision when choosing the alternative that provides the best net gain and whether the net gain is worthwhile to pursue. As such, this case presents a scenario in which the sport marketing manager of the local sports commission is working with the convention center to bring a sporting event to the city in order to enhance the city’s image and generate positive economic impact. The manager is faced with evaluating three alternatives (Event A, Event B, or neither) and making a recommendation to the sports commission and convention center executives regarding which event to pursue, if any. This case provides an opportunity for students to practice using this strategic management tool to assist in systematic decision-making while investigating the event bidding process.

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Jillian McNiff, Gil Fried and Kimberly Mahoney

Sport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This article leads a fictitious student and faculty member through four years of the student’s educational adventure in sport management with special attention being given to what students can undertake to best prepare them for the future and improve their chances of landing the right job. This case study demonstrates the value of a comprehensive sport management education and what students can do to set themselves apart from their competition in the job market.