Search Results

You are looking at 1 - 2 of 2 items for

  • Author: Liz Fredline x
Clear All Modify Search
Restricted access

Larry Dwyer and Liz Fredline

Cities, regions, and countries are making increasing use of special sport events in their economic and social development mix. Governments and event organizers often justify special sport events on the grounds that such events can build social capital, attract visitors, foster trade, enhance the host destination’s brand, and serve as catalysts for the development of new infrastructure. As a result of the proliferation of special sport events, there is an increasing need to determine the means via which events do (and do not) contribute to their stated social and economic development objectives. Consequently, it is vital to understand the unique challenges of managing and marketing special sport events.

Restricted access

Larry Dwyer and Liz Fredline

As noted in Part I of Special Sport Events which appeared in Volume 22, Issue 4 of the Journal of Sport Management, sport events are increasingly contributing to the economic and social development of cities, regions, and countries. The justification to host large-scale sport events is often done on the role these events play in building social capital, attracting tourists, foster trade relations, enhance the host destination’s brand, and serve as catalysts for the development and improvements of infrastructures. It is imperative to understand the unique challenges of managing and marketing special sport events. We believe that Part I of the special issue on special sport events and this collection of articles (Part II) address many of the challenges related to these sport events. In the following pages, we outline the articles featured in the second issue devoted to the topic of special sport events.