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Lynley Ingerson and Michael L. Naraine

This case study explores the elements of fit between individuals, job opportunities, an NBA franchise, and its environment. Developing the right job descriptions for attracting a talented team of sport managers to Buffalo, who are capable of managing the highly competitive Buffalo Braves basketball franchise, is fundamental to getting the fit right. The focus of this case includes exploring motives and rewards for the various management roles devised, understanding the concept of ‘fit’ in hiring talented and innovative sport managers, developing clear responsibilities, and effectively aligning the expectations within a psychological contract between each new management role and organization at the Buffalo Braves.

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Lynley Ingerson and Michael L. Naraine

In early 2018, Cricket Australia, the national governing body for cricket in Australia, experienced a critical incident when men’s national test athletes were caught in a ball tampering scandal known as “Sandpaper-gate.” As the “custodians of the game,” integrity and culture are extremely important, and the incident was the catalyst for the organization to hire a new Integrity Manager. This case study concentrates on the story of Patrick Murphy, the new, fictitious hire at Cricket Australia tasked with helping to rebuild the organization’s ethical culture. After learning of Patrick’s past sport experiences, the narrative reveals additional non-fictitious elements that have emanated over the course of the past few years, which are affecting the organization’s present culture. After learning about the doping, human resource management, sex and diversity, and athlete management issues, Patrick is tasked with performing a culture audit and reporting back to his superiors. This case study offers a contemporary context in which to discuss ethics and culture in sport, notably from a large, non-North American sport organization.

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Lynley Ingerson, Michael L. Naraine, Nola Agha, and Daniel J. Pedroza

Laurie Spinks is the Director of Social Engagement at NBC Sports Bay Area. She has been instrumental in developing strategies for social media platforms across a number of different sports, and must now develop a social media strategy which drives fans towards a new app. NBC Sports created the My Teams app to counter cord-cutting and allow sport fans to stream live games of their favorite local teams on their mobile devices. Prior to the launch of the app in the Bay Area, Spinks will meet with her team to formulate a social media strategy which supports the new app. This case explores some of the elements that contribute to the development of a social media marketing strategy for the NBC Sports My Teams app. In particular, the strategy focuses on targeting the San Francisco Bay Area sport audience by identifying and developing social media objectives, creating an audience profile for app usage, and implementing appropriate strategies to support objectives and attract the desired audience.