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  • Author: M. Joy Sidwell x
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Jacquelyn Cuneen and M. Joy Sidwell

This study assessed gender effect in rating/selection of undergraduate sport management interns. Abridged resumés of six fictitious interns were mailed to persons who interview/select students for internships within major league baseball, professional basketball, and football (TV = 52; 64%). A 1 = weak to 7 = strong continuum was used to collect ratings to determine if gender biases disfavoring females existed in rating/selection. Respondents also selected one potential intern from the pool. Chi-square indicated no significant gender differences in selection. Repeated measures ANOVA showed a significant gender/status effect related to lower qualified intern candidates. Conclusions were that candidates' qualifications and experiences may overshadow discriminatory tendencies, but when females and males are equally qualified, gender biases may favor males' credentials.

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Jacquelyn Cuneen and M. Joy Sidwell

Gender portrayals in sport-related advertising generally reinforce institutionalized sexism and culturally defined sex-role behaviors. Gender-defining messages in advertising photographs may have an especially profound impact on children because children understand meanings in pictures before they understand meanings in text. The purpose of this study was to analyze gender portrayals contained in advertisements appearing in Sports Illustrated for Kids (SIK) over a 6-year period. Advertisements were coded to determine (a) the total number of advertisements featuring females and males, (b) genders represented as prominent or supporting in advertising portrayals, and (c) gender portrayals in advertisement activities and product types. Content analysis revealed that girls and women were drastically underrepresented as models in SIK advertising and that distinct gender roles were sustained by depicting males in nearly all types of activities and products. Conventional stereotypical relationships between sport and gender were represented in the majority of SIK advertisements.

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Jacquelyn Cuneen and M. Joy Sidwell

Internships permit sport management students to link classroom learning to the professional environment. Since internships provide students with opportunities to learn on-the-job and test their skills in the marketplace, the experiences should be uniformly beneficial to all students regardless of gender. This study was conducted to describe internship work conditions (i.e., opportunities to perform in essential marketplace functions) for male and female sport management interns assigned to ‘Big Four’ professional sport organizations. Participants were 74 sport industry professionals who supervised a total of 103 interns over a one-year period. A X2 Test of Independence found that male and female interns working in professional sport had comparable opportunities to perform and learn on the job. Differences in opportunity, hiring practices, and on-the-job benefits emerged primarily as a function of job specialization (e.g., operations, marketing, venue management), league/association, or gender of the internship supervisor rather than gender of the interns.

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Jacquelyn Cuneen and M. Joy Sidwell

Internships are essential parts of quality sport management education, enabling students to link the classroom - professional environments through observation, exploration, and participation. Given the significance of the internship experience, it is important to determine if all students have the same opportunities for learning. The purpose of this study was to describe working (i.e., learning conditions) for female and male sport management interns working in college sport. Participants were collegiate athletics administrators (N = 257) who provided information on seven aspects of students’ (N = 379) internship experiences. A Chi Square model found differences (p = <.05) favoring males in intern selection, employment status, and salary, as well as job assignments in sports information, corporate sales, and compliance. In addition, female interns performed more clerical duties than males. Supervisor gender was a significant factor in some cases. It was concluded that biases favoring males exist in many facets of collegiate internships.