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L. Marlene Mawson

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L. Marlene Mawson

The management technique known as Total Quality Management (TQM) has been incorporated into many large business firms, Because TQM is focused on customer satisfaction, sport managers may find its concepts useful for sport organizations.

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L. Marlene Mawson and William T. Bowler III

The 1984 Supreme Court ruling in the antitrust suit between the Universities of Oklahoma and Georgia, representing the College Football Association (CFA), versus the National Collegiate Athletic Association (NCAA) provided mat individual institutions had proper authority to sell television rights to their football games. The NCAA had controlled television appearances of collegiate football teams with the rationale of preventing erosion of game attendance due to televised home football games. Records of home games televised, television revenues from football games, and attendance at televised football games were gathered from 57% of NCAA Division I institutions and compared for a 3-year period prior to the 1984 ruling, with a 3-year period following the ruling. Four sets oft tests between mean data for the pre- and posttime periods showed that although the number of games scheduled per season remained the same, the number of televised football games significantly increased, the television revenues from football remained constant, and attendance at televised home football games decreased significantly after the 1984 ruling.

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Dianna P. Gray, Frank Ashley, Marlene Mawson and Darlene Young

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Dianna P. Gray, Frank Ashley, Jacquelyn Cuneen, Marlene Mawson and Jim Weese

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Frank B. Ashley III, Joy T. DeSensi, Dianna P. Gray, Carolyn Lehr, Marlene Mawson and David K. Stotlar