Outsourcing in sport is not a new phenomenon. Specifically, outsourcing in intercollegiate sport has become common among athletic departments across the NCAA. While outsourcing can be employed to generate increased revenues via enhanced sales, marketing, or fundraising functions, many midmajor institutions are utilizing outsourcing partners exclusively to manage ticket sales. As such, this case presents a scenario in which an athletic director and her management team are faced with assessing three options related to ticket sales outsourcing at a midmajor NCAA Division 1 institution. Utilizing the lens of multi criteria decision-making, financial, nonfinancial, and circumstantial data are provided for readers to address an outsourcing decision in the context of intercollegiate athletics. By examining three options including maintaining the status quo, considering another outsourcing partner, or bringing ticket sales operations in-house, this case provides an opportunity for students to investigate the role of ticket sales outsourcing as it relates to revenue generation, a pertinent issue for athletic departments across the NCAA.
Seungbum Lee and Matthew Juravich
Matthew Juravich and Brian M. Mills
This study integrates the literature on organizational fields and logics of action with the sport management and economics literature by investigating the impact of an exogenous shock on talent distribution in the field of National Collegiate Athletic Association Division 1 men’s basketball. We examine data related to human resource entry and exit through the lens of the National Basketball Association’s one-and-done rule and its subsequent impact on competitive balance among National Collegiate Athletic Association Division 1 men’s basketball programs. Hypotheses are tested in relation to pre- and postshock talent dispersion and competitive balance employing an interdisciplinary econometric approach to evaluate management-driven outcomes. Broadly, we find improvements in balance and a broader distribution of player talent among schools comprising larger conferences, whereas smaller conferences experienced reductions or no changes in balance. Implications are discussed and future directions for integrated institutional theory and sport management research are suggested.
Matthew Juravich, Steven Salaga and Kathy Babiak
This study integrates upper echelons theory into the sport management literature by investigating general manager (GM) strategic decision-making in the National Basketball Association. Specifically, this research examines individual contextual variables as they relate to the human resource decision-making tendencies of GMs. Utilizing 17 seasons of data on team performance and individual GM characteristics, we estimate two-stage panel regression models to examine the relationship between GM-related variables and organizational performance. We find that both GM technical experience and GM education are positively related to winning and efficiency. The results also illustrate the importance of acquiring elite-level talent and indicate positive returns to GMs whom are able to do so. These findings are relevant for team ownership and suggest a link between organizational performance and the personal characteristics of league GMs. The analysis furthers our understanding of the GM–team player talent–organizational performance relationship in professional sport.
Kathy Babiak, Brian Mills, Scott Tainsky and Matthew Juravich
This study explored the philanthropic landscape of professional athletes and their charitable foundations. This research also investigated factors influencing the formation of philanthropic foundations among this group of individuals. First, data were collected to identify athletes in four professional North American sport leagues who had formed charitable foundations. Then, 36 interviews were conducted with athletes, foundation directors, league and team executives and a sport agent to explore the motives and beliefs about philanthropy in professional sport. Using the theory of planned behavior, this paper identified the factors considered in the formation of charitable foundations in this unique group, primarily focusing on attitudes (altruistic and self-interested), perceived behavioral control, subjective norms, self-identity and moral obligation as antecedents to athlete philanthropic activity. The paper also discusses the unique context in which these individuals operate, some of the particular constraints they face, and identifies opportunities for athlete foundations and their partners.